McDonald’s to offer Happy Meal ‘experience’ for adults, making it ‘hyper-relevant’
By: By Mark Heim
S E E D E D C O N T E N T
McDonald’s to offer Happy Meal ‘experience’ for adults, making it ‘hyper-relevant’
McDonald’s is hoping to repackage the Happy Meal experience for a new generation of customers. (McDonald’s)
McDonald’s is taking adults for a stroll down memory lane.
On Tuesday, McDonald’s announced that it had partnered with Cactus Plant Flea Market — a streetwear brand embraced by Kanye West and Pharrell Williams, among others — to repackage the Happy Meal “experience” for an older audience.
The result of their collaboration is the Cactus Plant Flea Market Box: a Happy Meal-style offering packaged with one of four figurines.
“We’re taking one of the most nostalgic McDonald’s experiences and literally repackaging it in a new way that’s hyper-relevant for our adult fans,” Tariq Hassan, the chief marketing and digital officer for McDonald’s U.S., said in a statement.
Each meal comes with either a Big Mac or 10-piece McNuggets, as well as fries and a drink. Inside the box, customers will also find one of four figurines — including Grimace, Hamburglar and Birdie — each created in the image of Cactus Buddy, the four-eyed smiley-face mascot for Cactus Plant Flea Market. Cactus Buddy, too, is among the four available figurines.
The box itself has also been designed in the streetwear brand’s “signature style,” according to McDonald’s, featuring imagery of a four-eyed Grimace visiting a McDonald’s alongside Cactus Buddy.
Mark Heim is a reporter for The Alabama Media Group
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I think McDonald's has their marketing all wrong. In America it's THESE toys that should be included in their Happy Meals for Adults.
Nah, put a joint in mine. That would make a real happy meal...Haha
It would make the food taste even better. LOL