Facebook announces effort to partner with media to promote journalism

Via:  perrie-halpern  •  4 months ago  •  10 comments

By:   Claire Atkinson

Facebook announces effort to partner with media to promote journalism
“It’s the first time we’re forming long-term stable relationships, partnerships, with a lot of publishers,” CEO Facebook CEO Mark Zuckerberg said.

This will have a big impact on The NewsTalkers. Our site's integration with Facebook will make it easier to get the word out to where you can continue the discussion. 

S E E D E D   C O N T E N T

Facebook CEO Mark Zuckerberg shared plans to inject millions of dollars into the news business Friday, winning applause and laughs from a crowd of media industry executives and reporters, a sharp contrast to lawmakers who   grilled him on the Hill   earlier in the week.

The project, “Facebook News,” marks a definitive change in the company’s relationship with an industry that has been buffeted and bruised by the unpredictability of the Facebook algorithm and the social giant’s popularity with advertisers.

“It’s the first time we’re forming long-term stable relationships, partnerships, with a lot of publishers,” Zuckerberg said during an event at New York’s Paley Center alongside News Corp CEO Robert Thomson, whose Rupert Murdoch-backed company has pushed for licensing payments from the tech platforms.

Facebook will pay partners from a variety of mainstream outlets from Buzzfeed to Business Insider to publish their content. NBC News is among the companies.

Facebook said it will pay millions of dollars over multiple years to select major media partners, including The Wall Street Journal, The New York Times, in addition to large metro area news outlets. Both Google and Apple currently operate news distribution partnerships that generate little to no revenue for the news business.

A relaxed and upbeat Zuckerberg explained that the new initiative will display select headlines from outlets with paywalls along with free news. Facebook News, he said, had a long gestation period and was developed over several years. “It’s an incredible thing that you’ve pushed me on for a while,” he told frequent critic Thomson.

Facebook has been criticized for zig-zagging on its approach to news, which some have said helped lead to the   demise of some digital outlets.

Former local newspaper editor Rich Zahradnik, now president of New York’s Pelham Examiner, an online student-run news outlet, lamented local journalism’s struggles because of a lack of ad revenue and subscriptions.

"The great loss as newspapers close or cutback will be in local news coverage. Bloggers in basements won’t cover your planning board." he said.

Zuckerberg said more global news partnerships and other local links would come later and noted that Facebook is building, "Today In," a destination to gather together local information from community groups to police departments to facilitate information sharing.

Facebook won’t rely solely on an algorithm to serve up personalized news; it also has a panel of curators to decide what’s relevant. In an answer to a question about the inclusion of right wing outlet Breitbart on its list of media partners, Zuckerberg said he wouldn’t discuss specific outlets but that Facebook News needed a diversity of viewpoints.

As for how much money each partner receives Zuckerberg would say only, “The fee is not one metric,” explaining that it values the amount of high quality content people are producing. “It’s not an exact formula.” Facebook and media partners will gain learnings about readers’ interests in addition to the payments.

Jean-Claude Goldenstein, founder and chief executive of news curation service Creopoint, said Facebook News could offer some protection against disinformation. "Hundreds of millions of people will possibly be able to follow topics of interest from relevant publishers as a more trustworthy alternative to the toxic and corrupted content some of their friends create or propagate."


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1  Ed-NavDoc    4 months ago

I'm certain Zuck is all for it, but I cannot help but wonder if he is talking about journalism in general or only what he and FB think is acceptable to them only. 

The Magic Eight Ball
1.1  The Magic Eight Ball  replied to  Ed-NavDoc @1    4 months ago
what he and FB think is acceptable to them only.

nailed it.

1.2  Tacos!  replied to  Ed-NavDoc @1    4 months ago
only what he and FB think is acceptable to them only

So far, based on what we have seen, I have no reason to expect anything else.

2  Kathleen    4 months ago

Now I am really glad that I have not been Facebook and still won’t be.  

3  Ender    4 months ago

So the news is going to be Zuckerbergd.

Buzz of the Orient
4  Buzz of the Orient    4 months ago

You can trust Zuckerberg as far as you can throw him.  No man should have the power to influence the masses as much as he has. 

al Jizzerror
5  al Jizzerror    4 months ago

Fuck Mark Zuckerberg.

FaceBook is evil.

6  Kathleen    4 months ago

I was on Facebook for about 6 months. I had people wanting to friend me that I didn’t even know. Also everyone you friend sees everything you say to another person.  I told my friends and family to call me, email me, or text me if you want to talk. 

6.1  XDm9mm  replied to  Kathleen @6    4 months ago
I was on Facebook for about 6 months.

Years ago, my employer at the time told all of us to NOT//NOT start a FB account.   Then several years ago, they changed that as they said it looked strange if you DIDN'T have an account...  just be super careful what you post.

I still have one with my name and high school listed... and my current city of residence.  That's all.

I've only had some old HS friends reach out and once connected, FB references were deleted after about a year or so.

Other than that, I want nothing to do with that Zuckerberg scam.

6.1.1  Kathleen  replied to  XDm9mm @6.1    4 months ago

My husband was never on it because of his career. He was not on any social media sites. It was also not his thing.  Although he communicates through email and phone.  I just don’t trust it.  He even wonders why I put up with it.


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