Nurse takes photo with newborn baby - but doesn't see X-rated detail in background
Social media doesn't lack for new birth announcements.
Cheaper than taking an ad out in the paper, parents just love to share that first 'newborn' photo to tell the world the newest addition to the family has arrived.
In most cases mums and dads wait a little to reveal their bundle of joy. They want to meet them, have a cuddle and absorb the magnitude of what's just happened.
Also, birth is messy, painful and often undignified, and most mums would probably prefer to take a quick breather before facing the camera.
Some folks, however, just can't wait.
Take whoever was behind the photo of this newborn.
At first glance, it appears to simply be a cute snap of a minutes-old baby being cradled by a doctor or nurse. Then, your eyes wander to the background...
The picture is captioned: "Some people are in such a hurry to put the picture of baby on Facebook. They just forget some things before posting."
As you can see, in the left-hand corner of the frame lies the mum - very much NOT camera ready.