K-pop (an abbreviation of Korean pop ; Hangul : 케이팝 ) is a musical genre originating in South Korea that is characterized by a wide variety of audiovisual elements. Although it comprises all genres of "popular music" within South Korea, the term is more often used in a narrower sense to describe a modern form of South Korean pop music covering a range of styles including dance-pop , pop ballad , electropop , R&B , and hip-hop music . [1]
The genre emerged with one of the earliest K-pop groups, Seo Taiji and Boys , forming in 1992. Their experimentation with different styles of music "reshaped Korea's music scene". [2] As a result, the integration of foreign musical elements has now become common practice in the K-pop industry. [5]
Management agencies in South Korea offer binding contracts to potential artists, sometimes at a young age. Trainees live together in a regulated environment and spend many hours a day learning music, dance, foreign languages and other skills in preparation for their debut. This "robotic" system of training is often criticized by Western media outlets. [23] In 2012, The Wall Street Journal reported that the cost of training one "idol" under SM Entertainment averaged US$3 million. [24]
By convention in modern K-pop, trainees go through a rigorous training system for an undetermined amount of time before debut. This method was popularised by Lee Soo-man , founder of S.M. Entertainment, [137] as part of a concept labelled " cultural technology ". [138] The Verge described this as an "extreme" system of artist management. [139] According to the CEO of Universal Music 's Southeast Asian branch, the Korean idol trainee system is unique in the world. [140]
Because of the training period, which can last for many years, and the significant amount of investment agencies put towards their trainees, the industry is very serious about launching new artists. Trainees may enter an agency through auditions or be scouted, and once recruited are given accommodation and classes (commonly singing, dancing, rapping, and foreign languages such as Mandarin, English and Japanese) while they prepare for debut. Young trainees sometimes attend school at the same time. There is no age limit to become a trainee and no limit to the duration one can spend as a trainee. [141] [142] [143]
What is "K-Pop"?
K-pop (an abbreviation of Korean pop ; Hangul : 케이팝 ) is a musical genre originating in South Korea that is characterized by a wide variety of audiovisual elements. Although it comprises all genres of "popular music" within South Korea, the term is more often used in a narrower sense to describe a modern form of South Korean pop music covering a range of styles including dance-pop , pop ballad , electropop , R&B , and hip-hop music . [1]
The genre emerged with one of the earliest K-pop groups, Seo Taiji and Boys , forming in 1992. Their experimentation with different styles of music "reshaped Korea's music scene". [2] As a result, the integration of foreign musical elements has now become common practice in the K-pop industry. [5]
K-pop entered the Japanese market at the turn of the 21st century and rapidly grew into a subculture among teenagers and young adults of East and Southeast Asia. [3] [4] Currently, the global spread of K-pop and Korean culture known as the Korean Wave is seen in Latin America , [5] [6] [7] India , [8] [9] North Africa , [10] [11] the Middle East , [12] [13] and elsewhere in the Western world . [14] [15] [16] [17] [18] [19] This is owing largely to Internet social networking services . [20]
Management agencies in South Korea offer binding contracts to potential artists, sometimes at a young age. Trainees live together in a regulated environment and spend many hours a day learning music, dance, foreign languages and other skills in preparation for their debut. This "robotic" system of training is often criticized by Western media outlets. [23] In 2012, The Wall Street Journal reported that the cost of training one "idol" under SM Entertainment averaged US$3 million. [24]
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Trainee system
By convention in modern K-pop, trainees go through a rigorous training system for an undetermined amount of time before debut. This method was popularised by Lee Soo-man , founder of S.M. Entertainment, [137] as part of a concept labelled " cultural technology ". [138] The Verge described this as an "extreme" system of artist management. [139] According to the CEO of Universal Music 's Southeast Asian branch, the Korean idol trainee system is unique in the world. [140]
Because of the training period, which can last for many years, and the significant amount of investment agencies put towards their trainees, the industry is very serious about launching new artists. Trainees may enter an agency through auditions or be scouted, and once recruited are given accommodation and classes (commonly singing, dancing, rapping, and foreign languages such as Mandarin, English and Japanese) while they prepare for debut. Young trainees sometimes attend school at the same time. There is no age limit to become a trainee and no limit to the duration one can spend as a trainee. [141] [142] [143]
In 2012, The Wall Street Journal reported that the cost of training one "idol" under SM Entertainment averaged US$3 million. [24]
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