When Jack Daniel’s Failed to Honor a Slave, an Author Rewrote History
Fawn Weaver on a farm in Lynchburg, Tenn.,
where Nearest Green and Jack Daniel first began distilling whiskey together.
Nathan Morgan for The New York Times
Fawn Weaver was on vacation in Singapore last summer when she first read about Nearest Green, the Tennessee slave who taught Jack Daniel how to make whiskey.
Green’s existence had long been an open secret, but in 2016 Brown-Forman, the company that owns the Jack Daniel Distillery here, made international headlines with its decision to finally embrace Green’s legacy and significantly change its tours to emphasize his role.
“It was jarring that arguably one of the most well-known brands in the world was created, in part, by a slave,” said Ms. Weaver, 40, an African-American real estate investor and author.
Determined to see the changes herself, she was soon on a plane from her home in Los Angeles to Nashville. But when she got to Lynchburg, she found no trace of Green. “I went on three tours of the distillery, and nothing, not a mention of him,” she said.
Jack Daniel’s Embraces a Hidden Ingredient: Help From a Slave JUNE 25, 2016 Rather than leave, Ms. Weaver dug in, determined to uncover more about Green and persuade Brown-Forman to follow through on its promise to recognize his role in creating America’s most famous whiskey. She rented a house in downtown Lynchburg, and began contacting Green’s descendants, dozens of whom still live in the area.
Mementos from the photo album of Annabelle Mammie Green,
a granddaughter of Nearest Green.
Nathan Morgan for The New York Times
Scouring archives in Tennessee, Georgia and Washington, D.C., she created a timeline of Green’s relationship with Daniel, showing how Green had not only taught the whiskey baron how to distill, but had also gone to work for him after the Civil War, becoming what Ms. Weaver believes is the first black master distiller in America. By her count, she has collected 10,000 documents and artifacts related to Daniel and Green, much of which she has agreed to donate to the new National Museum of African American History and Culture in Washington.
Through that research, she also located the farm where the two men began distilling — and bought it, along with a four-acre parcel in the center of town that she intends to turn into a memorial park. She even discovered that Green’s real name was Nathan; Nearest (not Nearis, as has often been reported) was a nickname.
She is writing a book about Green, and last month introduced Uncle Nearest 1856, a whiskey produced on contract by another Tennessee distillery; she says she will apply the bulk of any profits toward her expanding list of Green-related projects.
Ms. Weaver’s biggest success, however, came in May, when Brown-Forman officially recognized Green as its first master distiller, nearly a year after the company vowed to start sharing Green’s legacy. (Daniel is now listed as its second master distiller.)
“It’s absolutely critical that the story of Nearest gets added to the Jack Daniel story,” Mark I. McCallum, the president of Jack Daniel’s Brands at Brown-Forman, said in an interview.
Nathan Morgan for The New York Times
The company’s decision to recognize its debt to a slave, first reported last year by The New York Times, is a momentous turn in the history of Southern foodways. Even as black innovators in Southern cooking and agriculture are beginning to get their due, the tale of American whiskey is still told as a whites-only affair, about Scots-Irish settlers who brought Old World distilling knowledge to the frontier states of Tennessee and Kentucky.
Green’s story changes all that by showing how enslaved people likely provided the brains as well as the brawn in what was an arduous, dangerous and highly technical operation.
According to Ms. Weaver, Green was rented out by his owners, a firm called Landis & Green, to farmers around Lynchburg, including Dan Call, a wealthy landowner and preacher who also employed a teenager named Jack Daniel to help make whiskey. Green, already adept at distilling, took Daniel under his wing and, after the Civil War and the end of slavery, went to work for him in his fledgling whiskey operation.
In all likelihood, there were many other men like Green, scattered around the South. Records are spotty, though references to slaves skilled in distilling and whiskey making pop up in slave sales and runaway-slave ads from the early 19th century. But only one of them helped found a whiskey brand that today generates about $3 billion a year in revenue.
The company had intended to recognize Green’s role as master distiller last year as part of its 150th anniversary celebration, Mr. McCallum said, but decided to put off any changes amid the racially charged run-up to the 2016 election. “I thought we would be accused of making a big deal about it for commercial gain,” he said.
In a photo in Jack Daniel’s old office, Jack Daniel, with mustache and white hat,
is shown at his distillery in Tennessee in the late 1800s.
The man to his right could be Nearest Green, a slave who helped teach Jack Daniel how to make whiskey, or one of Green’s sons.
It didn’t help that many people misunderstood the history, assuming that Daniel had owned Green and stolen his recipe. In fact, Daniel never owned slaves and spoke openly about Green’s role as his mentor.
And so the company’s plans went back on the shelf, and might have stayed there had Fawn Weaver not come along.
The daughter of Frank Wilson, the Motown Records songwriter who co-wrote “Love Child” and “Castles in the Sand” before becoming a minister in Los Angeles, Ms. Weaver began her career as a restaurant and real estate entrepreneur. She wrote the 2014 best seller “Happy Wives Club: One Woman’s Worldwide Search for the Secrets of a Great Marriage.”
As she tells it, she was looking for a new project when she picked up that newspaper in Singapore.
“My wife often thinks and acts as a single activity,” said her husband, Keith Weaver, an executive vice president at Sony Pictures. “As her husband, I knew, ‘Here we go again.’”
What was meant to be a quick trip to Lynchburg turned into a monthslong residency, as Ms. Weaver discovered an unwritten history, hidden in forgotten archives, vacant land and the collective memory of the town’s black residents.
Debbie Ann Eady-Staples, a great-great-granddaughter of Nearest Green,
works on the bottling crew at the Jack Daniel’s distillery.
Nathan Morgan for The New York Times
Through dozens of conversations, local people, many of whom worked or still work for Jack Daniel’s, told her about learning Green’s story from their parents and grandparents, holding it as fact even as the company kept silent.
“It’s something my grandmother always told us,” said Debbie Ann Eady-Staples, a descendant of Green who lives in Lynchburg and has worked for the distillery for nearly 40 years. “We knew it in our family, even if it didn’t come from the company.”
Nothing stays quiet in Lynchburg (population 6,319) for long, especially when it involves the biggest employer in town, and by late March Ms. Weaver was meeting with Mr. McCallum, the brand president, in the makeshift office she had set up in a run-down house on her newly acquired farm.
With a sampling of her estimated 10,000 documents and artifacts spread across a table between them, it quickly became obvious that Ms. Weaver, who had no previous background in whiskey history, knew more about the origins of Jack Daniel’s than the company itself. What was supposed to be a preliminary meeting turned into a six-hour conversation.
Mr. McCallum says he left reinvigorated, and within a few weeks he had plans in place to put Green at the center of the Jack Daniel’s story line. In a May meeting with 100 distillery employees, including several of Green’s descendants, he outlined how the company would incorporate Green into the official history, and that month the company began training its two dozen tour guides.
Nathan Morgan for The New York Times
At one point Jack Daniel’s proposed adding a Nearest Green bottle to its “Master Distiller” series, a limited-edition run of bottles that celebrate its former master distillers, but dropped the idea over concerns from inside and outside the company about appearing to cash in on Green’s name.
Instead, Ms. Weaver has released her own whiskey, Uncle Nearest 1856, which she bought in bulk from another distillery. She is planning to produce a second, unaged spirit, made according to her specifications, which she says will mimic the style of whiskey that Green and Daniel probably made.
Jack Daniel’s seems unfazed, for now, by the use of Green’s name on someone else’s liquor. “We applaud Ms. Weaver for her efforts to achieve a similar goal with the launch of this new product,” a Brown-Forman spokesman said.
Ms. Eady-Staples, who met privately with Mr. McCallum before the big meeting, said she was proud that her employer was finally doing the right thing. “I don’t blame Brown-Forman for not acting earlier, because they didn’t know,” she said. “Once they did, they jumped on it.”
And although there is no known photograph of Green, the company placed a photo of Daniel seated next to an unidentified black man — he may be Green or one of his sons who also worked for the distillery — on its wall of master distillers, a sort of corporate hall of fame.
“We want to get across that Nearest Green was a mentor to Jack,” said Steve May, who runs the distillery’s visitors center and tours. “We have five different tour scripts, and each one incorporates Nearest. I worked some long days to get those ready.”
Mr. May said that so far, visitor response to the new tours spotlighting Green’s contribution has been positive. It’s not hard to see why: At a rough time for race relations in America, the relationship between Daniel and Green allows Brown-Forman to tell a positive story, while also pioneering an overdue conversation about the unacknowledged role that black people, as slaves and later as free men, played in the evolution of American whiskey.
For her part, Ms. Weaver isn’t finished with her search for Green — and may never be.
“I’ve lost track of him after 1884,” the year when Jack Daniel moved his distillery to its current location, and Green disappeared from the fledgling company’s records, she said. She is still hoping to find Green’s gravesite, and has recently been traveling to St. Louis to meet with a branch of the family there.
“I could be doing this the rest of my life,” she said.
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Original article https://www.nytimes.com/2017/08/15/dining/jack-daniels-whiskey-slave-nearest-green.html
by CLAY RISEN
New York Times https://www.nytimes.com/
There may be links in the Original Article that have not been reproduced here.
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I used to be a fan of Jack Daniel's... but now that I know that is was created by a Black man, I guess I'll have to stop drinking it...
“It was jarring that arguably one of the most well-known brands in the world was created, in part, by a slave,”
Ok, am I supposed to be shocked that a black slave made whiskey and taught it to somebody who went on to become a world famous liquor maker?
It's a cool story, isn't it, Jeremy?
It is a cool story. We all had to learn everything from somewhere.
A darn interesting piece of history. Happy that it's come to light.