Is Rock Music Dead As A Popular Genre?
S E E D E D C O N T E N T
Mick Jagger "on the mend" following a heart valve procedure, Ozzy Osbourne postponing his tour over a fall, The Who's Pete Townshend nearly deaf: time is no longer on the side of rock's legends.
And with every farewell tour, biopic, throwback compilation release and mid-20th century icon succumbing to age, chills from rock's grim reaper can feel increasingly nippy, leaving some in the industry questioning the genre's future.
Bands flying rock's banner still exist, of course, with 2000s era groups like The Black Keys and The Killers announcing new music after years of silence.
But not one rock group occupied a spot in the top 10 of 2018's most-streamed acts, according to Nielsen Music, with nine hip hop and R&B performers along with pop megastar Ariana Grande leading the pack.
The influential festival scene has begun relegating rock to lesser stages in favor of headlining pop, rap and electro acts: 2018 was the first year Coachella's line-up dropped rock groups from the main attractions, with the leading festival following suit for 2019's edition set to kick off this weekend.
August's 50th anniversary Woodstock blowout will welcome back staples of the era like Santana, John Fogerty and Canned Heat -- but even that event chose headliners including rap royalty Jay-Z, electro-pop performer Halsey and pop star Miley Cyrus to draw a younger crowd.
And in perhaps another sign of the genre's declining share, the top Grammy awards gala hasn't televised its rock awards in years.
In a 2018 piece entitled "Rock is Dead, Thank God," Dan Ozzi, a music critic for Vice , wrote that "the genre has been eclipsed in all measures of popularity and profitability by pop, hip-hop, and EDM."
"And by those standards, yes, rock is dead."
Hip hop the 'dominant voice'
The 1990s are seen by some in the industry as rock's last glory days, with Nirvana, The Smashing Pumpkins, The Red Hot Chili Peppers, Pearl Jam and Soundgarden reigning over the scene.
But according to Danny Goldberg, Nirvana's former manager, by the mid-1990s hip hop had begun occupying the innovative space formerly claimed by rock, galvanizing young people and reflecting contemporary times.
Hip hop "became the dominant voice of youth culture," Goldberg told AFP, saying that, as rock once did, the genre became "a transformative art form."
Today's rock band of the moment Greta Van Fleet -- a Michigan group that nabbed a Best New Artist nomination at this year's Grammys -- has been widely panned by critics as Led Zeppelin copycats.
One scathing review from US music bible Pitchfork said the group's retro sound offers but "a bowl of nostalgia" -- which it dubbed "the cheapest high in music".
Jacqueline Warwick, a music scholar at Canada's Dalhousie University, said that while rock used to be seen as the genre for "serious" artists, styles like hip hop and even pop are beginning to claim their due.
"Pop has really become the vanguard of a lot of really interesting and important creative expression," she told AFP.
"And rock has kind of solidified into a bit of a dinosaur."
Rock's immortal spirit
But for Deanna Adams, author of several books on the genre, "rock isn't just rock" -- but a sense of innovation that will live on even as its founding innovators die off.
"With so many artists leaving us, or falling ill, it's indeed painful," Adams, 65, told AFP. "We feel the fear of losing a part of us when they are ill -- or, when they pass, we mourn the loss of their music; the concerts we'll no longer experience."
"Plus, it of course makes us more aware of our own mortality."
But she said that even as some question rock's relevance, there's no denying the breadth of its influence.
"There'd be no heavy metal, punk, or hip hop without rock and roll," Adams said. "Rock and roll will never die, because it's a large, hearty branch on a very old, robust tree."
Indeed, even a number of hip hop artists say it's the "spirit" of rock that will live forever.
In 2016, when hip hop trailblazers N.W.A accepted their place in the Rock and Roll of Fame -- an institution that in recent years has increasingly expanded its definition of rock to include the likes of R&B and rap -- member Ice Cube said the genre "is not even a style of music".
"Rock and roll is a spirit," the rapper said. "Rock and roll is not conforming to the people who came before you, but creating your own path in music and in life."
"That is rock and roll, and that is us."
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I read something one time that really stuck with me.
Bing Crosby was the most successful American musical act of the 20th century. He had over 30 records that were number one on the hit parade in the 20's, 30's, and 40's.
Today young people have basically never heard of him.
In the 40's big band music was everywhere. If you didnt have or play in an orchestra, you were nowhere. Today big band music is a novelty act.
The point is popular music changes and those it changes away from get left behind on the pages of history.
I don't think that rock music is dead at all. I think it is always evolving like music has before. I hear new rock music all the time that I enjoy ( and some that i don't ), but I think that it is hear to stay.
(I was being punny)
I don't think the point of the article is that rock will disappear, but that it will be relegated to a minor role sort of like Frank Sinatra and Rosemary Clooney were in the 1960's when their style of music was no longer in the most demand.
I watched the Grammys a couple months ago, or some of it, and I did notice that rock music was nowhere to be found.
According to the article, none of the most streamed music acts last year were rock bands. I dont think these are meaningless indicators.
And I say this as someone who pretty much dislikes all rap music.
I like all music because it's all artistic. Rap may not always be an, "eargasm", but it has it's place too. I don't care much for rap, but from an artistic standpoint...good stuff.
I thought rock was dead when disco came out. After awhile I liked some of the disco tunes. They just make you want to get up and dance Then rap came out which just sounded idiotic to me. Then hip hop was big. I've heard some I like but not a lot. I think rock may actually be dead now, sad to say.
Some I like, most I do not like. Honorable mentions?
Sorry for the edited version...
Also....Flava Flav? C'Mon....quality stuff...
No genre dies, it just evolves into something else. The other day I was listening to my, "shuffled" playlist that went from "Ram Jam" to Adelle....odd that both came from the same genre..but I have to admit, it did strike me as odd. Oddly, from Adelle it went to Slipknot...no less weird.
My favorite rap song, by far.