Brewery helps shelter dogs find forever homes — by putting their faces on beer cans
S E E D E D C O N T E N T
A Florida brewery is working to help dogs find their forever homes — by putting their faces on beer cans. Motorworks Brewing in Bradenton, Florida, has released a special four-pack of one of its flagship beers this month that features adoptable dogs from a local animal shelter.
The brewery introduced the beer at its January " Yappy Hour " last weekend — a monthly event to raise funds for local animal charities.
The pups featured on the beer cans, as well as several other adoptable dogs, were even at the event to show off their wagging tails in person, according to the brewery's Facebook post .
The unique cans — and pups themselves — were a massive success. Two of the dogs featured on the cans found their forever homes at the event and more than 150 four-packs of the beer were sold, according to Barry Elwonger, the brewery's director of sales and marketing, told CBS News.
"The response from this project has been overwhelming," Elwonger said. "We have had countless calls and messages about the program and we are elated to have raised so much awareness (and money) for the shelter already. We love dogs here at Motorworks Brewing and cant thank the community enough for getting behind this initiative."
There are still "plenty of cans" of the beer on sale at the brewery, but Elwonger said they are going fast. The company is even thinking of producing another run of the labels featuring different dogs in the "near future."
The brewery has also received many inquiries about the brew from customers outside of their local area. But, as it can't legally ship their beer, Elwonger said the company has come up with another creative solution.
"We had a small amount of left over labels from the initial run and since we have received so many requests from customers outside of our area we thought selling the labels themselves would be another way to raise funds, which it seems like it will be," he told CBS News. He added that several of the labels had already been ordered in the hour since the brewery listed them on its site.
The proceeds from the sales will go to benefit local organization Shelter Manatee and its efforts to build a brand new shelter for animals in need.
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Really a great project. Like the ingenuity.
I love this idea.
Absolutely brilliant idea and campaign the brewery has started.
Love r.t..b suggestion of a K-9 pack.
We had an adoption event at Starbucks in Ocala (many thanks to Starbucks) yesterday. The Starbuck's manager and employees were outstanding and want us to come back and have another adoption event.
Getting companies involved makes a great difference.
Kudos to Motorworks Brewery.
This is Charlie a two year old Lab/Staffordshire Terrier that was the star of our event yesterday.
A cute and very useful idea. People drinking the beer will feel a connection to the dogs that they never would have otherwise, and I'm sure it will inspire some adoptions that wouldnt have happened without the pictures on the cans.
It gets so sad to be walking a neighborhood or driving through a town to see all the critters who actually have no one or nothing. I mean, after all, we brought them into our lives only to have our short minded selfishness put them out 'cause they're "too much trouble".
BS. They deserve better.
Beer and Dogs, two of life's greatest things
I'll have a beer this evening but the dogs are all day