A Tiny Satellite Billboard Will Livestream Ads From Orbit
S E E D E D C O N T E N T
A SpaceX Falcon 9 rocket heads for orbit after lifting off from the Cape Canaveral Space Force Station on May 26. The same type of rocket is expected to launch a low-Earth billboard next year
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It seems there's no way to escape advertising these days — and at first blush, news that a Canadian company has contracted SpaceX to put a billboard into low-Earth orbit would appear to end any debate to the contrary.
Startup Geometric Energy Corp. (GEC), tells Business Insider that next year it plans to blast a satellite into space aboard a SpaceX Falcon 9 rocket that will allow advertising to be beamed from Earth and displayed on a pixelated screen on the side of the spacecraft.
But, in case you're worried that giant space billboards will forever ruin a romantic walk under the stars, you should know that GEC describes its planned spacecraft as a CubeSat, a type of craft measuring only about 4 inches by 4 inches by 4 inches. Rather than being visible from the ground, the ads will be photographed using a high-tech selfie stick and will livestreamed on YouTube or Twitch.
The idea is that anyone can do an ad buy on the GEC satellite, purchasing tokens to design their message, determine its colors, brightness and how long it will be displayed, Samuel Reid, CEO and co-founder of the company, told Business Insider.
Emails from NPR to GEC seeking details of the satellite were not immediately returned.
"There might be companies which want to depict their logo ... or it might end up being a bit more personal and artistic," Reid said.
"I'm trying to achieve something that can democratize access to space and allow for decentralized participation," Reid said. "Hopefully, people don't waste money on something inappropriate, insulting or offensive."
Space Traffic Is Surging, And Critics Worry There Could Be A Crash
Although the whole thing does sound rather innocuous, SpaceX founder Elon Musk has already taken heat for blemishing the night sky with another of project Starlink — a massive constellation of satellites to create a low-cost global Internet link.
As NPR's Geoff Brumfiel reported in 2019, SpaceX's launch of dozens of Starlink satellites into orbit has astronomers worried about permanently altering their views of the night sky. Similar concerns have been expressed by amateur astronomers.
Yes, let's trivialize reality for commercial purposes.
Seems to me that, if it's only gonna be a picture streamed on you tube, you don't really need a satellite at all. You could save all that expense of sending more space junk up there and stream it from your home office.
Will the Youtube video feed of satellite advertising be interrupted with embedded advertising?
This seems like just a waste of time and money.
Someone probably thinks its the most brilliant idea since flavored water.
Is he still taking government subsidies? For this?
Can we get one that says "Eat at Joe's?"