Anheuser-Busch down $5B in value amid Dylan Mulvaney Bud Light controversy
Category: News & Politics
Via: vic-eldred • last year • 154 commentsBy: Ariel Zilber (New York Post)
S E E D E D C O N T E N T
Beer Colossus Anheuser-Busch saw its value plummet more than $5 billion since the company announced its branding partnership with controversial transgender social media influencer Dylan Mulvaney.
Since March 31, shares of Bud Light's parent company have fallen by nearly 4% — knocking down the company's market capitalization from $132.38 billion to $127.13 billion on Wednesday.
Anheuser-Busch stock fizzled more than 1.5% on Wednesday.
The company is dealing with the fallout from conservatives over its deal with Mulvaney, the 26-year-old transgender influencer with more than 10 million followers on social media.
Mulvaney fired back at critics Tuesday, accusing them of bullying her because she's an "easy target."
As a guest on the "Onward with Rosie O'Donnell" podcast, Mulvaney said her trolls intentionally twist her words and actions in an effort to blast the transgender community.
"The reason that I think I am so … I'm an easy target is because I'm so new to this," Mulvaney said. "I think going after a trans woman that's been doing this for like 20 years is a lot more difficult. I think maybe they think that there's some sort of chance with me … But what is their goal?"
Shares of Anheuser-Busch have fallen by nearly 4% since March 31.
"These people, they don't understand me, and anything that I do or say then somehow gets taken out of context and is used against me and it's so sad because everything I try to put out is positive. It's trying to connect with others that maybe don't understand me. It's to make people laugh or to make a kid feel seen."
Mulvaney had posted videos and photos on social media promoting her sponsorship deal with Bud Light, which produced specially made cans with Mulvaney's likeness to commemorate the partnership.
The Mulvaney endorsement deal prompted Kid Rock to shoot up several cans of Bud Light with an assault rifle.
Anheuser-Busch's market capitalization has dropped by more than $5 billion since it signed Dylan Mulvaney to a deal promoting its Bud Light brand.Instagram Bud Light produced specially designed cans with Mulvaney's likeness to commemorate the partnership.Dylan Mulvaney/Instagram
The backlash even prompted a local Missouri distributor to cancel an appearance by the famous Budweiser Clydesdale horses due to fears for the safety of staffers.
Industry experts told The Post on Tuesday that the controversy appears to have to stay in power and could lead to a full-blown boycott of Anheuser-Bush products.
Mulvaney reportedly is pulling down more than $1 million in sponsorship deals with several big-name brands including Nike and Kate Spade.
Bud Light is one of the scores of brand names produced by St. Louis-based Anheuser-Busch.REUTERS
Megyn Kelly lashed out at the "non-breasted" Mulvaney's deal with Nike.
"Nike sponsoring Dylan Mulvaney now for a f-king sports bra," Kelly said during Tuesday's edition of "The Megyn Kelly Show" on SiriusXM.
"I'm sorry, Dylan doesn't have breasts."
Mulvaney's sponsorship deal prompted Kid Rock to shoot cans of Bud Light.twitter/@KidRock
"Dylan's been taking some sort of a hormone that has turned Dylan into some … I don't know what's happening there, but those are not breasts."
"And Dylan doesn't need any sort of a bra — never mind a sports bra," according to Kelly.
Both Bud Light and Nike have pushed back against the criticism and stood by Mulvaney.
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Dear Anheuser-Busch:
You forgot who your customers were. They are the muscular class. The middle Americans. Maybe the next time you decide to cave into the radical left or an ass who demeans womanhood, you'll think twice.
All the worst to the company,
Vic
Who is the muscular class? The morons who won't buy any Budweiser products because they're inclusive?
How do they demean womanhood?
I don't expect an answer, just a deflection.
What you might call the working class.
How do they demean womanhood?
It is not they. I said an ass = Dylan Mulvaney. Demeaning in the sense of robbing a woman of her femininity.
I don't expect an answer, just a deflection.
Maybe you might think about the answer for a change.
What you might call morons you mean?
He does not demean womanhood. That makes no sense.
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a bunch of trumpsters with over-developed right arms...
Unless they're left handed
LMAO, now that is funny, stupid but funny.
As you, in particular, ought to know, it's possible for both.
Do you count yourself a part of the ''muscular class''...FYI over 30% of beer drinkers are women.
I'm not a part of the working class and btw women are part of it too. Googling didn't acomplish much today, did it?
So in your mind, the ''muscular class'' is the working class. Wow, that is one huge group, millions and millions. I wonder if real working-class people consider themselves part of the ''muscular class'' techies, nurses, pilots, and administrators.
Good to know, were you ever part of the ''muscular class?''.
Actually, it did and you should try it more often, you would have a much better grip on the subjects that you comment on. Call it self-improvement skill.
Dylan is not the problem here. It's those who make him out to be some kind of a freak instead of respecting his differences and being inclusive.
No, he's just a attention seeking dumb ass freak, and deserves no respect.
What do you have against normal biological women and girls?
You mean the normal, happy, well adjusted ones?
I never got all the pronouns. My mistake.
I know CONservatives never own up to theirs. Mistakes that is, or actually ever admit to making one themselves,
I didn't say that.
I admitted to making a mistake in my reference to Dylan
It's rather freakish for biological men to make themselves look like a woman by wearing women's makeup (especially eye makeup), women's clothes, and soaking in bubble baths while wearing a bra while celebrating superficial, wannabe *womanhood*. The only exceptions are for those who are in the theater/movie/entertainment industry. Until Dylan Mulvaney can find someone who can change his XY chromosomes to XX, he will always be a biological male, and no amount of makeup and surgery will change that factual science.
Bottom line is that Dylan Mulvaney is just one very confused individuals and I pity him.
I’m with you Ed, I imagine navigating life as a Trans to be very hard and frustrating.
“I imagine navigating life as a Trans to be very hard and frustrating.”
Life is hard enough to navigate.
Imagine dealing with folks who are in no way impacted by your life choices but feel compelled to interject their opinions nonetheless.
Yes, don’t see the rationale to make it harder.
Dylan Mulvaney chose to make himself a public figure. Therefore, he should be prepared to accept the criticism along with whatever praise comes his way.
[deleted] Dylan isn't the freak here. It's the ignorant and intolerant who are the freaks.
Yes, he has to take a lot of ignorance and intolerance from those whose lives he has absolutely no impact on whatsoever.
See how some deem Dylan as a freak?
Such compassion and tolerance.
It is he that is making him out to be a freak, just like Jerrod Jennings, William Thomas, Bruce Jenner and others.
Meh...
Some of the same ones refer to black conservatives as "Uncle Tom"
Just par for the course for some.
So What? Some people spend their days and nights denigrating everyone to the political left of the late Rush Limbaugh...
And, his name is not Tom. It is Clarence!
Very expected from you
"And, his name is not Tom. It is Clarence!"
Funny how someone's racism goes on full display at the wave of the hand.
I never mentioned anyone's name, but you came right out and proved my point.
Way too easy.
I already admitted making a mistake in reference to Dylan - see 1.3.13
The Clydesdales are going to have to make a lot of ads to get over this mess.
They may even have to bring the Blue Knight back, Dilly, Dilly!
One stupid thing ruins millions dollars of advertising.
There is even a controversy about that:
Also there an article there saying they are canceling some Clydesdale appearances
Why do you think it's stupid?
Trying to impress one influencer upset a larger group that buys their products.
Only a moron would be upset by this. The only cans that had Dylan's likeness on them were sent to him.
But people found out and a lot of them are angry.
A few cans cost the sale of millions of cans
Like I said, morons. What is there to be angry about????
Inbred morons like kid rock and Travis Shit? Morons like that?
The big bosses at Anheuser-Busch might call whoever did this and cost them a lot of money morons.
Nah, the morons are the ones who are pissed off about it and 'upset',
LOL
Yeah. Losing over 4% of the company value can be looked at as a very bad career move. Even worse if this thing has legs.
Yeah, even worse if more morons have a problem with diversity and inclusion.
Getting down on their corporate knees to suck up to a faux female has nothing to do with diversity, equity, and inclusion.
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What about the shareholders? You know, the people that invest their money in a company that expects the decisions made by the company to be in their best interests? The board and people that made this decision should be held accountable for their actions against the shareholders.
Doubt I would ever let politics influence my choice of tasty beverage.
What has that have to do with Busch Lite?
Can't say that I've ever drunk a Bud Light.
My taste in beer tends to be more esoteric.
My German/Irish heritage leans toward quality crafted suds.
Luckily there is a fine micro-brewery within driving distance.
"The backlash even prompted a local Missouri distributor to cancel an appearance by the famous Budweiser Clydesdale horses due to fears for the safety of staffers."
I suspect this really stupid corporate decision to accommodate a very small number of gender pretenders who probably don't even drink beer is not going to end well for A-B
A growing number of normal, biological females of all political stripes are becoming weary of this disrespect of real women in all tiers of society, especially in sports competition.
If the dimwit Dems think their all in support of these misguided tools will be a winning issue for them, they are sadly mistaken.
I wouldn't be surprised if the Clydesdales are embarrassed by this whole mess also.
How is this disrespectful to women?
Get lost.
Nope
Maybe you should ask some biological women that feel disrespected. They are out there and it seems their numbers are growing. That will give you an opportunity to call them all the names you have been throwing around
I'm a 'biological woman' and I don't feel disrespected. Why would I?
Again, maybe you should ask some biological women that feel disrespected. They are out there and it seems their numbers are growing. Just because you may not feel disrespected doesn't mean all women agree with you. Unless of course they elected you to be their spokesperson. Let google be your friend, unless you just don't want to see an opinion that differs from yours.
I don't give a fuck about those other alleged women that feel disrespected. That's their fucking problem, not mine.
Are you one of those women?
So you ask why women feel disrespected and then you say you don't give a fuck about women that feel disrespected. So I was right.
So, you're one of the women who feels disrespected?
Biden should host a beer summit on the White Grounds like Obama did. He could invite Dylan Mulvaney and Kid Rock to come together over some lousy suds.
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If they served Spaten I might show up. Bud light....no thanks.
Pretty sure that biological men shouldn't be competing in organized sports against biological women.
But Billie Jean King did kick the shit out of Bobbie Riggs so........
Was a high level martial artist in my youth but would likely lose to Ronda Rousey in a MMA fight.
Would actually love to see a lady out QB Mahomes.
Liberals tend to respect women; conservatives tend not to.
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Maybe, if so, this site is an anomaly.
What sources can you cite?
You don't say how biological women are 'disrespected'.
Y'all are full of it.
Are you a self loathing 'man'?
LOL
I don't think we're dealing with men here cj but little boys. I imagine they've had their asses kicked many times by strong independent women - mentally and physically - they don't have a leg to stand on.
Why do you hate biological women?
No
LOL
Yes, I know. FDR, JFK, RFK, Teddy "The Senate Lion", LBJ, John Edwards, Bill Bubba Clinton, Joe *The Sniffer and Toucher* Biden who took showers with his daughter quickly come to mind, and quite a number of others of their ilk certainly did respect women and boundaries.
LBJ took the IRT
Down to 4th Street USA
When he got there
What did he see?
The youth of America on LSD
LBJ IRT
USA LSD
LSD LBJ
FBI CIA
FBI CIA
LSD LBJ
Only if Kid gets to bring his assault rifle to show Brandon what the hell one really is.
He can give a shooting demonstration with more cans of Bud Lite- taken from the White House stock. I am willing to bet Brandon had his staff buy a truck load- and is still looking for Dylan's faux female mug on them.
She kicked a retired pro tennis player's ass that was old enough to be her father at the time.
Riggs trained like it was a joke.
I suppose we could have a rematch and force the #1 men's player and #1 women's player in the world of tennis to compete now.
Can't wait to hear your definition of "normal."
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A-B needs to drop the freak show(s) they are advertising if they plan on getting their revenues back up.
Maybe other big companies will learn from Anheuser-Busch's problem.
A lot of people who buy a lot of stuff do not like "woke" and similar causes.
If you have a good market share and are making lots of money, why do things that will piss off your loyal customers?
When Anheuser-Busch became InBev they started to loose connection to the American market
Wow so we should call the muscular class morons then and far from enlightened and inclusive.
What's to be pissed off about?
What's wrong with being 'woke'?
It's not the 'woke' and 'similar causes' that are the problem here. It's those who are angry and pissed off about it. Narrow minded morons.
Proud to be woke. Just means that I paid attention in history 101.
This is a blip, in less than a month they will be right back to where they were because people have a short attention span and the vast majority really don't care.
You're probably right but Bud is still a crappy product and AB has been losing market share for years. It'll be harder for the VP genius that set this up, I suspect she'll be having to make up for this decision for the rest of her business life.
Have always preferred Mickey's Big Mouth.
Ya can take a swig, screw the cap back on and toss it on the sofa next to ya with no spills.
precisely, they're not even an american company. so what? for every bigoted dipshit A/B lost as a customer, they probably gained 5 lgbtq supporters because of this publicity stunt. then it's just a question of which side has the shortest memory and attention span. one guess at which demographic always wins with both of those qualifiers.
I don't drink beer, so I don't give a fuck about the latest culture war/crusade by the self righteous.
if those dipshits can be convinced to put a bullet into something that has no effect in the ongoing evolution of american culture, and it's something they paid for, there's still hope for the opposition.
I support the US constitution and thumpers can fuck off.
Seems symbolism is just lost on some people.
Agreed.
I like beer and I like to shoot. Shooting beer, however, is just sick.
The epitome of alcohol abuse!
Still own an unopened six pack of Billy Beer.
Since when? Are you turning over a new place in your life?
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Meh, it'll bounce right back, this whole thing is stupid in the first place.
What's stupid about it is those who are 'angry' or 'upset about it'
LOL
You're the one who seems angry and upset. Whenever it comes to beer, I prefer Coors, so I don't care
Nope, not angry or upset.
You are the one who seems angry and upset.
Personally, I prefer a brand called Steinlager. It's the national beer of New Zealand and is very good. Picked up a taste for it when I lived in New Zealand many years ago. The majority of main brand American domestic beers suck anyway.
That says a lot about you.
The beer of the proletariat.
Completely agree, I don't drink Bud or Bud Light, but if I did, I wouldn't care about who else enjoys it or it's marketing strategy. I enjoy a number of country music performers that are supportive of LGBT rights and a few that that are gay themselves, that doesn't make me angry or cause me to boycott their music.
I have heard people calling Bud Light Queer Beer,
I guess the 'muscular class' finds that funny
Been a long time since I took marketing classes, in a few years this will be an interesting case study for marketing and advertising classes.
No it won't. In two weeks AB will be right back where it was and no one will even remember this as being a thing, because it really isn't.
all AB has to do is make their new packaging ultra patriotic and presto ...
Presto, like putting a man in a dress will gain them 5 times the amount of LGBT supporters that they lose like you said.?
... on the 2nd trip to the beer aisle and a whole lot easier than conservatives forgetting they were xtians for 6.75 days per week.
They should tell liberals that if they drink Bud light mommy will let them stay in the basement forever, Sales will go through the roof, fucking worthless bastards.
Funny. The homeless guy on the off ramp yesterday had a sign that said "Fuck Biden". Of course I drove right past him.
For some reason, the old song "Where's The Dress" comes to mind.
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Lol so now Biden is a pedophile?
obviously that comment is a psychological alternative of self flagellation for past sins.
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Projection
Well there are videos of him feeling up.little girls chests and sniffing their hair suggestively.
IMO the fallout isn't limited to conservatives. Heinerscheid dissed the fratty college market pretty hard, too.
BTW, Anheuser-Busch already scores a perfect 100 on the Corporate Equality Index. There wasn't any need to improve the corporate image (or brand image) with the LGBTQ+ community.
Seems like they threw their biggest market share customer base under the bus just to pander to a much smaller segment.
So, how come Anheuser-Busch is up over 8%?
Maybe Donald Trump Jr. podcast which called for the end of the Anheuser-Busch boycott turned things around.
GOP Quietly Backs Off Attacking Bud Light—Its Own Major Donor
LOL, open mouth insert foot and now try to get the shoe back...You can't make this shit up.
Is it bad of me that I enjoy zombies eating their own?
I like watching the RNC primary reruns. especially one with so much sex, crime, betrayal, intrigue, and plot twists. you really can't ask for much more in a political comedy.
For our meme lovers out there:
Another view...