Anheuser-Busch down $5B in value amid Dylan Mulvaney Bud Light controversy
Category: News & Politics
Via: vic-eldred • 2 years ago • 154 commentsBy: Ariel Zilber (New York Post)
S E E D E D C O N T E N T
Beer Colossus Anheuser-Busch saw its value plummet more than $5 billion since the company announced its branding partnership with controversial transgender social media influencer Dylan Mulvaney.
Since March 31, shares of Bud Light's parent company have fallen by nearly 4% — knocking down the company's market capitalization from $132.38 billion to $127.13 billion on Wednesday.
Anheuser-Busch stock fizzled more than 1.5% on Wednesday.
The company is dealing with the fallout from conservatives over its deal with Mulvaney, the 26-year-old transgender influencer with more than 10 million followers on social media.
Mulvaney fired back at critics Tuesday, accusing them of bullying her because she's an "easy target."
As a guest on the "Onward with Rosie O'Donnell" podcast, Mulvaney said her trolls intentionally twist her words and actions in an effort to blast the transgender community.
"The reason that I think I am so … I'm an easy target is because I'm so new to this," Mulvaney said. "I think going after a trans woman that's been doing this for like 20 years is a lot more difficult. I think maybe they think that there's some sort of chance with me … But what is their goal?"
Shares of Anheuser-Busch have fallen by nearly 4% since March 31.
"These people, they don't understand me, and anything that I do or say then somehow gets taken out of context and is used against me and it's so sad because everything I try to put out is positive. It's trying to connect with others that maybe don't understand me. It's to make people laugh or to make a kid feel seen."
Mulvaney had posted videos and photos on social media promoting her sponsorship deal with Bud Light, which produced specially made cans with Mulvaney's likeness to commemorate the partnership.
The Mulvaney endorsement deal prompted Kid Rock to shoot up several cans of Bud Light with an assault rifle.
Anheuser-Busch's market capitalization has dropped by more than $5 billion since it signed Dylan Mulvaney to a deal promoting its Bud Light brand.Instagram Bud Light produced specially designed cans with Mulvaney's likeness to commemorate the partnership.Dylan Mulvaney/Instagram
The backlash even prompted a local Missouri distributor to cancel an appearance by the famous Budweiser Clydesdale horses due to fears for the safety of staffers.
Industry experts told The Post on Tuesday that the controversy appears to have to stay in power and could lead to a full-blown boycott of Anheuser-Bush products.
Mulvaney reportedly is pulling down more than $1 million in sponsorship deals with several big-name brands including Nike and Kate Spade.
Bud Light is one of the scores of brand names produced by St. Louis-based Anheuser-Busch.REUTERS
Megyn Kelly lashed out at the "non-breasted" Mulvaney's deal with Nike.
"Nike sponsoring Dylan Mulvaney now for a f-king sports bra," Kelly said during Tuesday's edition of "The Megyn Kelly Show" on SiriusXM.
"I'm sorry, Dylan doesn't have breasts."
Mulvaney's sponsorship deal prompted Kid Rock to shoot cans of Bud Light.twitter/@KidRock
"Dylan's been taking some sort of a hormone that has turned Dylan into some … I don't know what's happening there, but those are not breasts."
"And Dylan doesn't need any sort of a bra — never mind a sports bra," according to Kelly.
Both Bud Light and Nike have pushed back against the criticism and stood by Mulvaney.
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Dear Anheuser-Busch:
You forgot who your customers were. They are the muscular class. The middle Americans. Maybe the next time you decide to cave into the radical left or an ass who demeans womanhood, you'll think twice.
All the worst to the company,
Vic
LMAO, now that is funny, stupid but funny.
As you, in particular, ought to know, it's possible for both.
Do you count yourself a part of the ''muscular class''...FYI over 30% of beer drinkers are women.
I'm not a part of the working class and btw women are part of it too. Googling didn't acomplish much today, did it?
So in your mind, the ''muscular class'' is the working class. Wow, that is one huge group, millions and millions. I wonder if real working-class people consider themselves part of the ''muscular class'' techies, nurses, pilots, and administrators.
Good to know, were you ever part of the ''muscular class?''.
Actually, it did and you should try it more often, you would have a much better grip on the subjects that you comment on. Call it self-improvement skill.
The Clydesdales are going to have to make a lot of ads to get over this mess.
They may even have to bring the Blue Knight back, Dilly, Dilly!
One stupid thing ruins millions dollars of advertising.
There is even a controversy about that:
Also there an article there saying they are canceling some Clydesdale appearances
"The backlash even prompted a local Missouri distributor to cancel an appearance by the famous Budweiser Clydesdale horses due to fears for the safety of staffers."
I suspect this really stupid corporate decision to accommodate a very small number of gender pretenders who probably don't even drink beer is not going to end well for A-B
A growing number of normal, biological females of all political stripes are becoming weary of this disrespect of real women in all tiers of society, especially in sports competition.
If the dimwit Dems think their all in support of these misguided tools will be a winning issue for them, they are sadly mistaken.
I wouldn't be surprised if the Clydesdales are embarrassed by this whole mess also.
Can't wait to hear your definition of "normal."
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A-B needs to drop the freak show(s) they are advertising if they plan on getting their revenues back up.
Maybe other big companies will learn from Anheuser-Busch's problem.
A lot of people who buy a lot of stuff do not like "woke" and similar causes.
If you have a good market share and are making lots of money, why do things that will piss off your loyal customers?
When Anheuser-Busch became InBev they started to loose connection to the American market
This is a blip, in less than a month they will be right back to where they were because people have a short attention span and the vast majority really don't care.
You're probably right but Bud is still a crappy product and AB has been losing market share for years. It'll be harder for the VP genius that set this up, I suspect she'll be having to make up for this decision for the rest of her business life.
Have always preferred Mickey's Big Mouth.
Ya can take a swig, screw the cap back on and toss it on the sofa next to ya with no spills.
precisely, they're not even an american company. so what? for every bigoted dipshit A/B lost as a customer, they probably gained 5 lgbtq supporters because of this publicity stunt. then it's just a question of which side has the shortest memory and attention span. one guess at which demographic always wins with both of those qualifiers.
I don't drink beer, so I don't give a fuck about the latest culture war/crusade by the self righteous.
if those dipshits can be convinced to put a bullet into something that has no effect in the ongoing evolution of american culture, and it's something they paid for, there's still hope for the opposition.
I support the US constitution and thumpers can fuck off.
Seems symbolism is just lost on some people.
Agreed.
I like beer and I like to shoot. Shooting beer, however, is just sick.
The epitome of alcohol abuse!
Still own an unopened six pack of Billy Beer.
Since when? Are you turning over a new place in your life?
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Meh, it'll bounce right back, this whole thing is stupid in the first place.
Completely agree, I don't drink Bud or Bud Light, but if I did, I wouldn't care about who else enjoys it or it's marketing strategy. I enjoy a number of country music performers that are supportive of LGBT rights and a few that that are gay themselves, that doesn't make me angry or cause me to boycott their music.
I have heard people calling Bud Light Queer Beer,
Been a long time since I took marketing classes, in a few years this will be an interesting case study for marketing and advertising classes.
No it won't. In two weeks AB will be right back where it was and no one will even remember this as being a thing, because it really isn't.
all AB has to do is make their new packaging ultra patriotic and presto ...
Presto, like putting a man in a dress will gain them 5 times the amount of LGBT supporters that they lose like you said.?
... on the 2nd trip to the beer aisle and a whole lot easier than conservatives forgetting they were xtians for 6.75 days per week.
They should tell liberals that if they drink Bud light mommy will let them stay in the basement forever, Sales will go through the roof, fucking worthless bastards.
Funny. The homeless guy on the off ramp yesterday had a sign that said "Fuck Biden". Of course I drove right past him.
For some reason, the old song "Where's The Dress" comes to mind.
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Lol so now Biden is a pedophile?
obviously that comment is a psychological alternative of self flagellation for past sins.
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Well there are videos of him feeling up.little girls chests and sniffing their hair suggestively.
IMO the fallout isn't limited to conservatives. Heinerscheid dissed the fratty college market pretty hard, too.
BTW, Anheuser-Busch already scores a perfect 100 on the Corporate Equality Index. There wasn't any need to improve the corporate image (or brand image) with the LGBTQ+ community.
Seems like they threw their biggest market share customer base under the bus just to pander to a much smaller segment.
So, how come Anheuser-Busch is up over 8%?
Maybe Donald Trump Jr. podcast which called for the end of the Anheuser-Busch boycott turned things around.
GOP Quietly Backs Off Attacking Bud Light—Its Own Major Donor
LOL, open mouth insert foot and now try to get the shoe back...You can't make this shit up.
Is it bad of me that I enjoy zombies eating their own?
I like watching the RNC primary reruns. especially one with so much sex, crime, betrayal, intrigue, and plot twists. you really can't ask for much more in a political comedy.
For our meme lovers out there:
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