Bud Light Plummets To 14th Place Among Beers
S E E D E D C O N T E N T
As Bud Light, once a beloved contender among the country's favorite beers, spirals down to the 14th spot, the repercussions resonate far beyond the brand itself.
A recent YouGov survey reveals the decline in Bud Light's ranking, casting it below competitors like Pabst Bue Ribbon, Miller Genuine Draft and Miller Lite. This seismic shift in popularity jeopardizes the livelihoods of the 65,000 people whose economic well-being is intricately tied to Anheuser-Busch InBev's success.
Anheuser-Busch CEO Brendan Whitworth has taken full responsibility for the controversial promotion involving transgender influencer Dylan Mulvaney that caused sales to plummet. In an interview with CBS, Whitworth emphasized that he is ultimately accountable for the actions of the company, expressing concern for the people whose livelihoods depend on Anheuser-Busch.
"It's the impact honestly on the employees that weighs the most on me," he said.
Whitworth called on people not to punish the workforce but rather to attribute blame to him. He made it clear that he acknowledges the repercussions of the promotion and urged consumers to continue supporting Bud Light.
While Anheuser-Busch has attempted to downplay Mulvaney's role in its overall strategy, Whitworth confirmed that the company will maintain its partnerships without making any changes. He did not explicitly apologize for the collaboration with Mulvaney, despite some consumers demanding an official acknowledgment of the mistake as a prerequisite for restoring their patronage.
The company's actions have been perceived as a breach of the unspoken "bar rules" that strictly discourage discussions of politics or religion. As long as the company fails to acknowledge or address the concerns, it is anticipated that the boycotts will persist.
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This is impossible. Posters on NT assured us that the boycott was a joke and the company was doing better because of it.
Looks like those posters just underestimated the amount of alcohol, in the form of beer, MAGAs need to get through their days. It does tend to explain their thought processes however.
It is almost comical. Some people will turn against what they enjoyed for years all because they tried to be inclusive.
I never drank Bud Light so no skin off me, yet still comical that they would destroy their own.
Obviously not the only beer on the planet. I had a couple of friends switch to Coors Light. I never have liked Bud Light. I always referred to it as "Butt Wipe"
I wouldn't call people that abandoned their beer of choice because they dared advertise to someone they didn't like a loyal customer.
Too bad that my favorite beer didn't go inclusive. It tends to be in short supply at the best of times and that would just mean more for me.
My favorite comes from south of the border.
This has to go down as the worst advertising blunder in history.
I have not seen any Bud light advertising about it. I do not believe there was any.
I Guess you don’t know that in 2023 brands advertising includes hiring influencers to promote their products
And I guess you didn't read my comment.
Where is the Bud Light advertising about this? Presenting someone with a limited number of personalized cans, does not equal advertising when those cans are not available for sale. The fact that they advertised it on their site is not Bud Light advertising, it is just them showing off what they got.
So when Mulvaney put out a sponsored ad for Budweiser during March madness it wasn't Budweiser advertising through her? What would you call it when a manufacturer pays someone to promote their product then?
Do you not understand the concept of advertising?
When did all the racists call for boycotting Bud Light? Wasn't until a month later when they showed off the cans on their own feed.
Do you? Apparently not since you have not been able to provide any timely examples that lead to the boycott.
Democrats are boycotting bud lite since they are the biggest demographic that drinks it so your racist comment is 100% correct.
Glad to see you didn’t even try to defend you bullshit comment that was obviously a lie. Bud paid Mulvaney to advertise it’s product.
If Bud can’t turn this around by the end of summer, retailers will start making more self space available to the competition.
He's waging full on war with the English language right now.
Maybe because Black and Hispanic people were a big part of Bud Light consumers. At least they were before the trans promotion, now maybe not so much.
I read that the continued sales drop was due to a growing boycott by members of the LGBTQ+ (spelling?) community, who feel let down by the brand's rigorous attempts to distance itself from Mulvaney and the original promotion.
People still drink that crap? I have no words...
I have to say, I have noticed this a lot lately, articles not being proofread or checked for spelling errors...
Have noticed that very same thing. It tends to lower my opinion of the article's point.
Who cares where rank piss-water ranks ...
hmm. Just a few months ago you were posting links about how well Am-Bev was doing.
Now it's, who cares?
What is that?
That's all great Tex, however ...
It's easier to read and understand than 'Am-Bev'.
Ambev is easier to read than Companhia de Bebidas das Américas, which was the Brazilian brewing company that merged with Anheuser-Busch InBev.
Bet they are regretting that merger now.
An oldy but still true.
The Ceo's of Coors and Guiness and Anheuser-Busch walk int a bar and sit down, the CEO of Coors orders a Coors light. The CEO of Anheuser-Busch orders a Bud Lite and the CEO of Guiness orders a Coke.
After their drinks arrive the Head of Coors asks the CEO of Guiness, "What's up with ordering a Coke?"
The CEO of Guiness looks at the other 2 CEO's and says, "If you aren't ordering Beer neither am I"
So true!
This is how bad it has gotten, they can't give it away.
Bud Light Giving Away Beer for Free to Try to Save July 4 Sales
Bud Light Giving Away Beer for Free to Try to Save July 4 Sales (newsweek.com)
Bud Light, in terms of taste appeal, is more or less generic. It is a cheap beer for people who want to party with their friends and get drunk. While it did have a loyal following, it was shallow, mostly based on the lowest common denominator. People found out during the "boycott" there was nothing special about Bud Light and so easily gravitated to something else.
Its like brands of ketchup, they are in the end interchangeable.
Cheap yes, but at 4.2% ABV it’s not so good for getting drunk. Colt 45, King Cobra, Olde English, Steel Reserve, and Natty Daddy at 8.1% are much better options,
Does taste no longer matter? When I have a beer, I want a good beer, not yellow water, even if it has a kick.
For me.
I don’t drink any of the beers mentioned, I lived in Germany in the 70’s and then in the 90’s and didn’t drink American beer until the craft beer change hit our shores.
Good summer time beer.
My favorite go-to was Fat Tire, but they changed the formula to make it lighter, which is what I don't like, so I am on the hunt for a new go-to. I do like Blue Moon, though. I also like this local beer:
Some of the best beer I had was in Germany, so I feel ya.
But then again, I am part Brit at heart, so I do love a Guinness.
I also enjoy English and Irish ales.
There are people who will go into the local bar which is a hangout and drink 8 or 10 beers over the course of an evening. Those types of people are not really interested in the aesthetics of it all. Nor do they want to pay 7 or 8 bucks for a bottle of beer. They get enough of that at the major league ball park.
I like the beers from Brooklyn Brewery.
I was just going to say the same thing.
For sure there are two types of beer drinkers, but in NY, if you made your way to a bar for a drink and eats, you are not going to be having a Bud, or Coors.
There are a number of Native American craft breweries in the US.
Can you list them so I can try them that is if they are available in my area).
WhatEVER! These consumers are the same geniuses who thought “Dilly Dilly!” was funny.
Yeah! Get back to objectifying women!
Somebody shoot me if I ever give a shit about what these people think.
Clydesdale’s and other animals have sold more Bud than any man, woman or child.
Much more …. I guess we need to sic PETA on InBev now ….
Seems to me the cogent question here is: why haven’t liberal beer drinkers saved Bud Light?
After all, as some of my friends here point out, the target audience for that failed advertising campaign certainly wasn’t conservatives.
Budweiser did the dumbest thing they could have- rather than doubling and even tripling down on their support of Mulvaney when the shit hit the fan- they tried to distance themselves as best they could and half heartedly win back the consumers they had already lost.
Their ploy didn't work. They have insulted both sides of their consumer base. Now the leftist social influencers are boycotting Budweiser as well.
The CEO's non apology tour isn't helping matters at all either.
Budweiser is a text book example of how not to run a company.
Even worse was the “suck up” commercial they put out trying to make it all better. That just pissed people off even more.
The bleeding is far from over for InBev …..
And Mulvaney has run off to Peru to feel safe. Maybe he should try seeking asylum there.
That’s interesting. Considering crime in Peru is about 40% higher than it is in the States.
But I don’t really blame him. Like so many other “liberal” useful idiots, he allowed himself to be used by his progressive masters.
They don’t give a shit about him, only the narratives they push.
Maybe he is hiding from the Ferret?
Budweiser - The Ferret Gets The Job (Extended Version) - Bing video
Thread @8.1 locked for trolling.
Maybe you didn’t like 8.1.30 stats but there was nothing trolling about it.
Sealioning is trolling. And some members were sealioning.
Simply asking people to prove claims they have made is not sealioning. Especially when the person being queried has the habit of not providing proof of the claims they make.
Accusations of sealioning in this case amounts to little more than censorship.
When the information is common knowledge, it's sealioning.
Bud Light 14th place, huh? Wow. Yet another great conservative victory. Of course this is assuming this assertion is actually true.
Lol so a crap beer is now 14th behind 13 other crap beers. Oh no the horror