Bud Light Plummets To 14th Place Among Beers
S E E D E D C O N T E N T
As Bud Light, once a beloved contender among the country's favorite beers, spirals down to the 14th spot, the repercussions resonate far beyond the brand itself.
A recent YouGov survey reveals the decline in Bud Light's ranking, casting it below competitors like Pabst Bue Ribbon, Miller Genuine Draft and Miller Lite. This seismic shift in popularity jeopardizes the livelihoods of the 65,000 people whose economic well-being is intricately tied to Anheuser-Busch InBev's success.
Anheuser-Busch CEO Brendan Whitworth has taken full responsibility for the controversial promotion involving transgender influencer Dylan Mulvaney that caused sales to plummet. In an interview with CBS, Whitworth emphasized that he is ultimately accountable for the actions of the company, expressing concern for the people whose livelihoods depend on Anheuser-Busch.
"It's the impact honestly on the employees that weighs the most on me," he said.
Whitworth called on people not to punish the workforce but rather to attribute blame to him. He made it clear that he acknowledges the repercussions of the promotion and urged consumers to continue supporting Bud Light.
While Anheuser-Busch has attempted to downplay Mulvaney's role in its overall strategy, Whitworth confirmed that the company will maintain its partnerships without making any changes. He did not explicitly apologize for the collaboration with Mulvaney, despite some consumers demanding an official acknowledgment of the mistake as a prerequisite for restoring their patronage.
The company's actions have been perceived as a breach of the unspoken "bar rules" that strictly discourage discussions of politics or religion. As long as the company fails to acknowledge or address the concerns, it is anticipated that the boycotts will persist.
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This is impossible. Posters on NT assured us that the boycott was a joke and the company was doing better because of it.
Looks like those posters just underestimated the amount of alcohol, in the form of beer, MAGAs need to get through their days. It does tend to explain their thought processes however.
It is almost comical. Some people will turn against what they enjoyed for years all because they tried to be inclusive.
I never drank Bud Light so no skin off me, yet still comical that they would destroy their own.
Obviously not the only beer on the planet. I had a couple of friends switch to Coors Light. I never have liked Bud Light. I always referred to it as "Butt Wipe"
If it keep going like it is now, Bud Light will be known for marketing gaffes just like Schlitz was once.
I wouldn't call people that abandoned their beer of choice because they dared advertise to someone they didn't like a loyal customer.
Too bad that my favorite beer didn't go inclusive. It tends to be in short supply at the best of times and that would just mean more for me.
My favorite comes from south of the border.
This has to go down as the worst advertising blunder in history.
I have not seen any Bud light advertising about it. I do not believe there was any.
I really don't know what more needs to be proven to you before you get the idea that what Bud Light is going through right now is a public-relations nightmare all of their own making,
I Guess you don’t know that in 2023 brands advertising includes hiring influencers to promote their products
And I guess you didn't read my comment.
Where is the Bud Light advertising about this? Presenting someone with a limited number of personalized cans, does not equal advertising when those cans are not available for sale. The fact that they advertised it on their site is not Bud Light advertising, it is just them showing off what they got.
So when Mulvaney put out a sponsored ad for Budweiser during March madness it wasn't Budweiser advertising through her? What would you call it when a manufacturer pays someone to promote their product then?
Do you not understand the concept of advertising?
When did all the racists call for boycotting Bud Light? Wasn't until a month later when they showed off the cans on their own feed.
Do you? Apparently not since you have not been able to provide any timely examples that lead to the boycott.
Democrats are boycotting bud lite since they are the biggest demographic that drinks it so your racist comment is 100% correct.
Glad to see you didn’t even try to defend you bullshit comment that was obviously a lie. Bud paid Mulvaney to advertise it’s product.
If Bud can’t turn this around by the end of summer, retailers will start making more self space available to the competition.
WTF is racist about the boycott?
What even makes you think racists are boycotting Bud Light?
He's waging full on war with the English language right now.
That is the type of post which appears here when people don't know what a racist is.
We see the same thing regularly with the word fascist.
Some so desperately want to label us they don't bother to use words correctly.
Maybe because Black and Hispanic people were a big part of Bud Light consumers. At least they were before the trans promotion, now maybe not so much.
Maybe.
Now, what is it we are often told here?
Isn't it something about a racist being able to identify racists?
You know, feeling that kinship with like-minded folks and all?
I read that the continued sales drop was due to a growing boycott by members of the LGBTQ+ (spelling?) community, who feel let down by the brand's rigorous attempts to distance itself from Mulvaney and the original promotion.
That certainly sounds plausible.
People still drink that crap? I have no words...
I have to say, I have noticed this a lot lately, articles not being proofread or checked for spelling errors...
Have noticed that very same thing. It tends to lower my opinion of the article's point.
Who cares where rank piss-water ranks ...
hmm. Just a few months ago you were posting links about how well Am-Bev was doing.
Now it's, who cares?
What is that?
Discerning readers would recognize it as a typo.
Others will pretend they don't know what he is talking about in order to "own a conservative".
That's all great Tex, however ...
It is the simple truth.
Cn u rdea tihs?
It's easier to read and understand than 'Am-Bev'.
Hmm.
Weird.
Usually people who can read that are very adept at recognizing typographical errors.
Oh well, I see it isn't a guaranteed skill.
Ambev is easier to read than Companhia de Bebidas das Américas, which was the Brazilian brewing company that merged with Anheuser-Busch InBev.
Bet they are regretting that merger now.
An oldy but still true.
The Ceo's of Coors and Guiness and Anheuser-Busch walk int a bar and sit down, the CEO of Coors orders a Coors light. The CEO of Anheuser-Busch orders a Bud Lite and the CEO of Guiness orders a Coke.
After their drinks arrive the Head of Coors asks the CEO of Guiness, "What's up with ordering a Coke?"
The CEO of Guiness looks at the other 2 CEO's and says, "If you aren't ordering Beer neither am I"
So true!
This is how bad it has gotten, they can't give it away.
Bud Light Giving Away Beer for Free to Try to Save July 4 Sales
Bud Light Giving Away Beer for Free to Try to Save July 4 Sales (newsweek.com)
Bud Light, in terms of taste appeal, is more or less generic. It is a cheap beer for people who want to party with their friends and get drunk. While it did have a loyal following, it was shallow, mostly based on the lowest common denominator. People found out during the "boycott" there was nothing special about Bud Light and so easily gravitated to something else.
Its like brands of ketchup, they are in the end interchangeable.
Cheap yes, but at 4.2% ABV it’s not so good for getting drunk. Colt 45, King Cobra, Olde English, Steel Reserve, and Natty Daddy at 8.1% are much better options,
Does taste no longer matter? When I have a beer, I want a good beer, not yellow water, even if it has a kick.
For me.
I don’t drink any of the beers mentioned, I lived in Germany in the 70’s and then in the 90’s and didn’t drink American beer until the craft beer change hit our shores.
Good summer time beer.
My favorite go-to was Fat Tire, but they changed the formula to make it lighter, which is what I don't like, so I am on the hunt for a new go-to. I do like Blue Moon, though. I also like this local beer:
Some of the best beer I had was in Germany, so I feel ya.
But then again, I am part Brit at heart, so I do love a Guinness.
I also enjoy English and Irish ales.
There are people who will go into the local bar which is a hangout and drink 8 or 10 beers over the course of an evening. Those types of people are not really interested in the aesthetics of it all. Nor do they want to pay 7 or 8 bucks for a bottle of beer. They get enough of that at the major league ball park.
I like the beers from Brooklyn Brewery.
I was just going to say the same thing.
For sure there are two types of beer drinkers, but in NY, if you made your way to a bar for a drink and eats, you are not going to be having a Bud, or Coors.
There are a number of Native American craft breweries in the US.
Can you list them so I can try them that is if they are available in my area).
I think some liberals are just pissed that when they boycotted Chick Fil A, it became the number one chicken seller in the world, and when conservatives boycotted Bud Light, it was actually effective.
So when conservatives boycott their own products it works? I am shocked I tell ya...
Conservatives owned Bud Light?
When?
Uh huh. Who do you think consumed more BL...
Hint, it was the conservatives that boycotted...
Sorry, I didn't realize that me using Crest toothpaste made it my conservative product.
Your failure to understand is not my problem.
Oh, I got you alright.
It wasn't all that complicated, you know.
Yep it isn't all that complicated except to you.
More conservative people drank BL so when the conservatives boycotted of course sales went down as they were the number one customer base.
But do pretend I am wrong for some reason...
Of course you have a reputable link to back up that claim right? If so, please share. If not, just quit with what would seemingly, without said link, be bullshit.
Seriously? Now you are going to claim it was the more Liberal people that drank BL...
The complete disconnect is unbelievable.
I guess conservatives are more effective at boycotts than liberals are.
Again, easy to do when the product being boycotted was mainly consumed by the boycotters...
Seriously? You said it was the conservatives who boycotted. Dollar to a doughnut they aren't the only ones. Prove it or it's just more bullshit.
As is the condescending arrogance of your comments.
Uh huh. So you are going to deny what everyone can see.
Yep, it was all Liberal people drinking the beer....
Well DUH!? That is what a boycott is for. The consumers quit consuming. Your posit that it was just or even all conservatives that boycotted is still bullshit.
So show me where Liberal are boycotting BL..
And no kidding, the consumers quit consuming and sales went down...
So yes, when conservatives quit consuming it showed...
That you all want to deny this is really bizarre.
Didn't say all at all now did I? FFS I am sure it was a mix. Maybe a majority of one or the other but you are placing it all on one group. It's disingenuous as hell for you to keep claiming and denying.
Show me where conservatives are boycotting BL........
Placing it on one group because one group started it....
Wow. We have entered bizzarro land...
Why the hell are you putting all the eggs in that one fucking basket is beyond me. And is extremely bias ande not a good look.
Denying the obvious is not a good look.
But you cannot, seemingly, prove that so just drop it and save some face. The one group was drinkers of that panther piss WAS ALL OF THE DRINKERS. You compartmentalize it
Make it obvious and I will stop. So far you have proven that you can't.
And you would be correct.
Across all demographic groups, Bud Light was overwhelmingly the most popular brand, with prevalence of consumption during the past 30 days ranging from 19.3 percent among black respondents to 38.2 percent among Hispanic youths. Bud Light also was the most popular brand among female drinkers, who reported a consumption rate of 27.7 percent.
Underage Drinkers’ Brand Preferences Vary by Race, Age | BU Today | Boston University
Not exactly the old white male republicans.
3. Bud Light
> % of millennials who have a positive opinion of Bud Light: 48.0%
The 75 Most Popular Beers Among Millennials – Page 9 – 24/7 Wall St. (247wallst.com)
> % of millennials who have heard of Bud Light: 93.0% — #1 highest out of 75 beer brands
27-42, not exactly the conservative age demographic so once again we have bullshit trying to be posted as fact.
I (and everyone else on NT) know that, of course, you can supply all the facts and figures to substantiate your ad hoc, continuous misstatements, right?
Didn't/don't see anything in the thread that even remotely "hints" that neither conservatives or liberals were the population "boycotting" the purchasing/usage of "Bud Light" beer.
Where was/is that tidbit offered in the thread so we may all read it and understand your factually filled statement?
We'll wait.
I ain't got all day!
You all can keep waiting and all live together in your delusion.
Denying it was conservative people that boycotted the brand is just odd.
You all can have at in and live in your fantasy.
Now that just sounds like someone who got challenged and couldn't produce.
Which is very normal for his world of fantasy and SciFi.
We shouldn't expect anything else.
I don't.
A statista survey found drinkers preferred Bud Lite to other lite beers as;
Black 21.9%
Asian American 20.9%
Hispanic 21.3%
Caucasian 8.9%
Light beer drinkers also tend to be younger drinkers and female. Looks a very Blue demographic.
Both Chick Fil A and Bud Light are consumed by low brow types so it makes sense.
So all the liberals still buying Bud Light are low brow types.
Gee, sometimes you are right, even if on accident.
I live in very Blue Fairfax County, NOVA, lots of government workers and government dependent workers. Chick Fil A’s here have twin drive thru and a large dining area, they are always busy.
Since they are always claiming that there are more liberals than conservatives, would logic dictate that liberals would be more successful at boycotts?
Makes sense to me.
Bud Light had the other obvious drawback of being undrinkable horse piss.
Such a drawback it was the best-selling beer in the US before this and number 4 in the world.
Damn those drawbacks to hell!
I guess their consumers couldn’t figure that out until this promotion.
My guess is that now that they felt embarrassed to order their normal swill they tried a craft beer instead and realized there’s no going back to undrinkable horse piss.
I never bought Bud Light because I found it bland and rather tasteless. I’ll take your word that it tastes like horse piss.
Lol ….. Bud Light drinkers aren’t going to craft beer …. on price alone. It’s Miller, Coors or Natty lights for them.
A Bud Light drinker switching to something like a craft IPA?
Ain’t gonna happen ….
Yes, most of those boycotting Anheuser-Busch will end up purchasing some other InBev products from the same vendors and the same distributors while their outraged intolerance results in absolutely nothing!
e their outraged intolerance results in absolutely nothing!
There we go. I knew you could do it.
The CEO is lying. Massive losses in sales don't matter. Brand destruction doesn't matter.
I used to drink shitty beer until I found craft beer. Red Dog or Rolling Rock. I could even sip that trash now.
I’m sure you don’t but the fact that BL sales are suddenly down significantly, has little to nothing to do with “maturing” tastes.
It has everything to do with simple choice.
It’ll matter when the CEO gets shitcanned.
I can’t remember ever drinking shitty beer. I originally drank Yuengling or Wiedemann draft. After returning from Germany the first time, I drank Sierra Nevada, Henry J Weinhard and Sam Adams.
Guess again. InBev stock is down nearly 8% while Bud Light sales are down over 20%. Meanwhile Miller Lite and Coors Light sales are up over 20%.
Move your gaslighting …. Elsewhere ….
Probably, ineffectiveness is a bummer.
WhatEVER! These consumers are the same geniuses who thought “Dilly Dilly!” was funny.
Yeah! Get back to objectifying women!
Somebody shoot me if I ever give a shit about what these people think.
That is one HELL of a stretch to get there from "politics or religion"!!!
Stretch Armstrong would be very impressed!
There’s no stretch. Beer has been sold by hot girls for generations. The consumers of this swill prefer that to other types of commercials. It may not be the harsh truth you expected, but it’s no stretch.
Stretch says hi!
Budweisers best commercials all objectify women.....
Best Damn Polos. (greaterhalf.com)
(Like the analogy)
Ever been to a golf course that had/has beverage carts? How many men drive them or dispose of the refreshments??
I liked the Bud Bowls. Many times they were better than the Super Bowl. And I don't even drink beer!
Damn Budweiser for ruining the only thing that was worthwhile about them- their commercials!
Clydesdale’s and other animals have sold more Bud than any man, woman or child.
Much more …. I guess we need to sic PETA on InBev now ….
Seems to me the cogent question here is: why haven’t liberal beer drinkers saved Bud Light?
After all, as some of my friends here point out, the target audience for that failed advertising campaign certainly wasn’t conservatives.
Budweiser did the dumbest thing they could have- rather than doubling and even tripling down on their support of Mulvaney when the shit hit the fan- they tried to distance themselves as best they could and half heartedly win back the consumers they had already lost.
Their ploy didn't work. They have insulted both sides of their consumer base. Now the leftist social influencers are boycotting Budweiser as well.
The CEO's non apology tour isn't helping matters at all either.
Budweiser is a text book example of how not to run a company.
Even worse was the “suck up” commercial they put out trying to make it all better. That just pissed people off even more.
The bleeding is far from over for InBev …..
And Mulvaney has run off to Peru to feel safe. Maybe he should try seeking asylum there.
That’s interesting. Considering crime in Peru is about 40% higher than it is in the States.
But I don’t really blame him. Like so many other “liberal” useful idiots, he allowed himself to be used by his progressive masters.
They don’t give a shit about him, only the narratives they push.
Maybe he is hiding from the Ferret?
Budweiser - The Ferret Gets The Job (Extended Version) - Bing video
Thread @8.1 locked for trolling.
Maybe you didn’t like 8.1.30 stats but there was nothing trolling about it.
Sealioning is trolling. And some members were sealioning.
Simply asking people to prove claims they have made is not sealioning. Especially when the person being queried has the habit of not providing proof of the claims they make.
Accusations of sealioning in this case amounts to little more than censorship.
When the information is common knowledge, it's sealioning.
Bud Light 14th place, huh? Wow. Yet another great conservative victory. Of course this is assuming this assertion is actually true.
What do you think YouGov would stand to gain by lying?
Lol so a crap beer is now 14th behind 13 other crap beers. Oh no the horror