Bird Cardiff food company defends 'rude phallic' logo - what do you think?
Dirty Bird Cardiff food company defends 'rude phallic' logo - what do you think?
Customers have complained that the the chicken van's logo is too rude, but owners say it was not designed to be that way at all
A food company has defended its controversial new logo after customers complained about its phallic design.
The owner of the Dirty Bird van, which visits festivals and events around Wales, says it is just a clever way of making the d and b of the company name look like a rooster.
But some customers have said they have been left shocked by the logo.
Customer Abigail Griffiths, 29, said: I was queueing up with my two young sons when I looked at the logo and realised what it represents.
It is not the sort of thing that should be on display around children.
Another customer Denise Leyshon, 43, said: The food was finger-licking good but when I saw the logo I was a bit shocked.
Its not really what you want to think about when youre tucking into your meal.
I was a little shocked but I would still come back for seconds.
Earlier this year, the skate park in Porthcawl raised a few eyebrows when a satellite view gave it a distinctly phallic appearance .
Dirty Bird owner Neil Young denied the company tried to make the logo phallic.
He said: Weve never really thought about it like that. Our designer created a d and b for dirty bird then pushed them together to make a cockerel
Meet the people of Cardiff with our new Facebook page, the Humans of Cardiff:
We started trading this year. Our first event was feeding all the top chefs in Wales, serving crew food at Aberaeron Seafood Festival at the Harbourmaster.
We fed the Michelin Star winning chef Stephen Terry from the Hardwick who loved the food and brand. Our aim is to change perceptions of fried chicken."
Neil added: Its always going to be a guilty pleasure but were elevating it with 24-hour soaked buttermilk free range chicken in our own spice dredge.
The food company has also produced saucy giant posters telling customers to Touch My Thigh and Touch My Breast.
Mark James, who designed the logo, said: We were given the name Dirty Bird as the brief, and started working on ideas. We looked at the initials, DB. Then worked with the lowercase db linking them to form the shape of a rooster. Its graphic representation of a rooster incorporating the initials. It depends on how you look at it.
Im not sure there have been any complaints. A few comments but its in the eye of the beholder, as they say.
Cathy Owen: Opinion
Oh dear! The Dirty Bird logo has ruffled a few feathers. Is it really the example you should be setting for children as the world gets more and more sexualised?
As a mother of two young boys, I am more concerned about what type of food they are serving up than whether they have a sign that might be a bit phallic looking.
After all, a lot of innuendos go completely over the heads of young children.
What is more important to me with young children is making sure that what you are getting is good quality food.
Michelin star chef Stephen Terry obviously thinks it is, even tweeting about it as top notch tucker.
It is juvenile, but not like the advertising is aimed at children, but parents of teenagers might take a completely different view, and the company seems committed to producing good quality food, even if it is a bit on the naughty side.
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I found this at NV and wanted to share it!! lol..
Really, if someone doesn't like it, don't buy their chicken as a protest. Otherwise they need to shut up.
yup, looks pretty suggestive to me. ha ha ha.
I wonder if they get offended by Hooters too?
lol...
hmmm...I think it should be a little taller...just so it'seasier for potential customers to be able to seeof course...
Cocks are chickens, too.
(snort)
ROFL !!
Hmmmmm..........good thinking, Bad fish.
Revealing comment, Nona... you might have a future in advertising.
What do all these sensitive consumers do when they see bannanas, zucchini, carrots, cucumbers? Seems to me this storm-in-teacup says more about some of the customers than the company...
LOL...
I like it! If you are going to call a company dirty bird, you should go for it!
I guess that this logo won't pass the test.
ROFBOL !!
Oh, John. You just did what you were complaining about other people doing. hee hee hee.