The Best Beer In Baseball
Several years ago, craft beer started taking off at Cincinnatis Great American Ballpark. From 2011-2012, sales went up by 20 percent. From 2012-2013, they were up 47 percent.
So when it came time to create a new hangout in a highly trafficked spot on the third-base concourse, the ballpark went all-in on craft-style beers. The new Reds Brewery District an 84-foot-long bar with more than 50 taps included more than 20 craft offerings when it opened this spring. There were local beers from Cincinnati brewers like Christian Moerlein, MadTree, Blank Slate, Fifty West, Rhinegeist, Mt. Carmel, Rivertown and Great Lakes. There were national options from well-regarded breweries like Founders, Bell's and West Sixth.
And the market exploded. Counting single-day offerings, the Cincinnati Reds selection of distinct beers went from 42 to more than 130 the most in Major League Baseball, according to a Washington Post analysis. Craft sales increased even more dramatically, by 363 percent. The biggest-selling beer at the Brewery District is still Bud Light not exactly a craft product but stadium officials found that rather than taking away from existing beer sales, craft consumers were actually creating a new category.
Its not the same people that are drinking Bud, Bud Light, Miller Lite, said Don Dierig, district manger for Delaware North Sportservice at Great American Ball Park. Its more of a younger demographic, and thats what that younger demographic is looking for things that arent necessarily what they saw their parents drinking growing up, but more what's popular in the bars and restaurants they hang out in.
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Bud, Bud Light, Miller Lite and Coors. Awful stuff. I was at the overlook at the Coors plant in Colorado a few years ago. Yup, there was a pure rocky mountain spring that went down to the plant. Unfortunately, there were used condoms in it, too.
A baseball wine would be good, too, since I only like fresh brewpub beer.