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Box Office: How 'American Sniper' Played Like a Superhero Movie

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Via:  xxjefferson51  •  10 years ago  •  1 comments

Box Office: How 'American Sniper' Played Like a Superhero Movie

Call it Hollywood's first superhero movie based on a real person.

Fueled by patriotism and six Oscar nominations, Clint Eastwood 's American Sniper is headed for a $105.2 million debut over the long Martin Luther King Jr . holiday weekend the top opening ever for a non-tentpole and the biggest winter opening of all time. It's also the top four-day debut for an R-rated title.

So how did Sniper accomplish this unexpected feat and smash numerous records? It literally played like a superhero title, or other big franchise installment, doing huge business everywhere, from the smallest towns in America's heartland to more liberal cities on either coast.

Another indication that it is performing like a superhero movie: It racked up $11.5 million in 332 Imax theaters, a favorite venue for fanboys. That's the best opening ever for an R-rated title, and the top MLK gross of all time for Imax. http://www.hollywoodreporter.com/news/box-office-how-american-sniper-764586


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link   seeder  XXJefferson51    10 years ago

"It shows the depth of the movie. It is playing in both red states and blue states," said Warners domestic distribution chief Dan Fellman. "It's the biggest opening of all time for a war film, but people don't view it as a war film. It is about a true hero, and family and patriotism. It doesn't matter that the movie is R-rated, which is sometimes a problem in smaller towns. This is the first 'real' superhero movie."

Adds one rival executive, "These number are fantastic. With all that's going on in the world, this movie is about a true hero.

 
 
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