Here's How Much an Influencer With 21 Million Followers Makes on YouTube, Facebook, and TikTok
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Erika Kullberg, an attorney with more than 21 million followers on social media, wants everyone to know how much social media sites really pay.
Kullberg regularly creates personal finance content for YouTube, Instagram, and TikTok and helps get people what they're owed, like $1,000 if they're bumped from a flight. One of Kullberg's videos addresses how she paid off more than $225,000 in student loans in less than two years. Another is about her decision to quit a $250,000 job in corporate law.
"YouTube is by far the highest paying social media platform for me," Kullberg told Entrepreneur .
In a video posted to her accounts on Thursday, and earlier on her website, Kullberg disclosed that she has two million subscribers on YouTube and her videos on the platform have received around 273 million views.
A 48-second YouTube video Kullberg uploaded in December 2022 that received 4.1 million views made her $106.85. A longer 12-minute YouTube video with fewer views (3.8 million) posted three years ago gave her a more substantial payout of $45,000 — for just one video.
Most of the money — $44,900 out of $45,000 — came from watch page ads.
Kullberg's total earnings from YouTube for the last five years (before taxes and not including brand sponsorships) was more than $353,000.
Other platforms pay less. The bulk of Kullberg's following comes from TikTok, where she has 9.2 million followers and 542 million views. There, she has made $5,756 since she began posting two years ago.
Facebook has paid Kullberg nearly four times as much in the same time frame. She has a following of 4.5 million on the platform and made $20,251 over about two years.
"It's actually not much extra work to monetize on different platforms," Kullberg told Entrepreneur. "I'm using the same short videos and posting them across TikTok, YouTube Shorts, Instagram, and Facebook."
Kullberg has 5.3 million followers on Instagram but makes $0 from the platform because Instagram doesn't pay creators directly anymore.
Being a social media influencer is the dream job for Gen Z, with 57% stating in a recent report that they would be an influencer if given the chance.
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Erika Kullberg’s Net Worth
Erika Kullberg is an entrepreneur, founder, personal finance expert, and content creator with over 21 million followers. She runs an online legal company, Plug and Law, and a podcast, Erika Taught Me.
She founded her first startup during her college and raised 6 figure funding for it. She paid $225,000 in education loan within 2 years. Within a year of starting a YouTube channel, she assembled.
She made around $3,000 per month from her job . She used to save $2 bus fare and walk to the office. She never bought expensive things like a $1,000 purse and used it to pay her debt.
On her website , she sells a Mastering YouTube course at $497 . She also makes money through ads and doing affiliate marketing, and sponsorships on her YT channel.
As of 2024, Erika Kullberg has an estimated net worth of $5 million , which she made as a corporate lawyer, founder, selling course, and content creator.
Good for her.
I only made half of what she made practising commercial law - but that was about a quarter of a century ago.
"It's actually not much extra work to monetize on different platforms," Kullberg told Entrepreneur. "I'm using the same short videos and posting them across TikTok, YouTube Shorts, Instagram, and Facebook."
I have friends who are making money on some of these sites. The best by far seems to be YouTube as there are several different ways to make money there.
From what I've seen, the main reason to go on the other sites its to get followers-- but YouTube is the best single site for earning money.
But then there's no reason for me to even think about it, since I can't open YouTube, Facebook or Instagram anyway. I'm happy enough completely retired anyway.
For many of the more intelligent younger folk who are still working, these social media sites can represent an opportunity to greatly supplement their income.
(Or in some cases an opportunity to eventually quit their "day job" altogether and greatly increase their income-- while doing something they enjoy).
Sounds like you have a pretty good life!
While I can probably open all those things I don't which contributes to my happy retirement, lol
I'm happy to say that both my kids are in very successful careers, but who knows, maybe my grandchildren, who are still young kids, might one day have some fun with these new concepts (if they're lucky enough to survive school shootings, since they're in America). .
Pretty good, but my health is deteriorating, so it isn't perfect.
The only one that I miss is YouTube for the music and movies. Although there are alternatives here like bilibili and yukou they're not as comprehensive.
I'm always skeptical about whatever the media claims is how much a celebrity earns or someone's net worth. There is a lot of puffery.
It really works. This young lady makes enough on YouTube that she can groom pets for free.
The Furnado KING has returned | Finnish Lapphund Epic Grooming (youtube.com)