Hollywood AI pushback
By: By Mandalit del Barco | NPR
S E E D E D C O N T E N T
OpenAI says it has released new policies for an artificial intelligence tool called Sora 2, in response to concerns from Hollywood studios, unions and talent agencies.
The tool allows users to create realistic, high-quality audio and video, using text prompts and images.
"It's about creating new possibilities," OpenAI promised in a promotional video for Sora 2. "You can view the power to step into any world or scene, and letting your friends cast you in theirs."
But with Sora 2, some creators have also made fake AI-generated videos of historical figures doing things they never did. For example, Martin Luther King, Jr. changing his "I Have a Dream" speech, Michael Jackson, rapping and stealing someone's chicken nuggets, or Mr. Rogers greeting rapper Tupac Shakur to his neighborhood.
Some videos reimagined the late Robin Williams talking on a park bench and in other locations. His daughter Zelda begged fans to stop sending her such AI-generated content , calling it "horrible slop."
"You're not making art," she wrote on Instagram, "You're making disgusting, over-processed hotdogs out of the lives of human beings."
Actress Chaley Rose is one of many in the entertainment industry worried about OpenAI's video-generating technology.
"It's kind of cool, it's kind of scary," says actress Chaley Rose, who's best known for her role in the TV series Nashville . "People can borrow from actors, our vulnerability and our art to teach the characters they create how to do what we do. I would hate to have my image out there and not have given permission or to actually be the one doing the acting and having control over the performance."
Hollywood's top talent agencies first sounded the alarm.
"There is no substitute for human talent in our business, and we will continue to fight tirelessly for our clients to ensure that they are protected," United Talent Agency wrote in a statement last week. "When it comes to OpenAI's Sora or any other platform that seeks to profit from our clients' intellectual property and likeness, we stand with artists. The future of industries based on creative expression and artistry relies on controls, protections, and rightful compensation. The use of such property without consent, credit or compensation is exploitation, not innovation."
Creative Artists Agency issued a similar warning last week .
Last year, California's governor Gavin Newsom signed a bill requiring the consent of actors and performers to use their digital replicas.
Now, the talent agencies and SAG-AFTRA (which also represents many NPR employees) announced they and OpenAI are supporting similar federal legislation, called the "NO FAKES" Act.
Until now, some of the videos created using Sora 2 have relied on copyrighted material. For instance, there's a video that shows the animated character SpongeBob Squarepants cooking up illicit drugs.
An unauthorized AI-generated video depicts SpongeBob SquarePants preparing illicit drugs.
The Motion Picture Association, which represents major Hollywood studios, said in a statement that since Sora 2's release, "videos that infringe our members' films, shows, and characters have proliferated on OpenAI's service and across social media."
Duncan Crabtree-Ireland, the national executive director of the union SAG-AFTRA told NPR last week that it wasn't feasible for rightsholders to find every possible use of their material.
"It's a moment of real concern and danger for everyone in the entertainment industry. And it should be for all Americans, all of us, really," says Crabtree-Ireland.
SAG-AFTRA says actor Bryan Cranston alerted the union to possible abuses. Now, the union and talent agencies say they're grateful OpenAI listened to such concerns.
The company has announced an "opt-in" policy allowing all artists, performers, and individuals the right to determine how and whether they can be simulated. OpenAI says it will block the generation of well-known characters on its public feed and will take down any existing material not in compliance.
Last week, OpenAI agreed to take down phony videos of Martin Luther King, Jr., after his estate complained about the "disrespectful depictions" of the late civil rights leader.
Discussion of politics and/or religion will be limited to the plots and themes of the movies or TV movies and series themselves and any religious comments or proselytizing or commentary concerning current politics not in reference to the movies or TV movies and series themselves will be deleted along with all CoC and ToS violations. As well, anything posted that the administer of this group deems to be offensive, off topic or of no value will be deleted. Videos and images that the administrator cannot open must be described in text or they will be deleted. Instagrams are not permitted.
Tags
Who is online
90 visitors
IMO I see more problems than benefits coming from AI.
Okay, I know I'm a really old codger (check the definition of codger, and that's me) but I wish there was never any such thing as AI, as well as I wish there was no such thing as the internet, and in fact, PLEASE Scotty, beam me back to the early 1950s,
If I wasn't already happily married to a beautiful wonderful woman, I'd post a life-size poster of Chaley Rose on my bedroom wall.
Hey, AI could allow the Rolling Stones to tour into the 22nd century. And Paul McCartney could party like it's 2099. Willie Nelson would still be live, though.
Maybe so, but unfortunately we could still have Adolph Hitler and Osama Bin Laden.
We could bring back Chiang Kai-shek to unify China. Or maybe a holographic Mao Zedong could renew the cultural revolution to combat decadence in society.
If I were you I'd be a hell of a lot more concerned about YOUR President than about history.
Why are you so concerned about Hitler and bin Laden?
If you're gonna toss shit don't be surprised if it's returned. If you can't take then don't toss it.
Are you an admirer of Hitler and Bin Laden? Did my naming them as being horrid possibilities of reconstituting them insult you to the extent that you tried to insult me? Sorry to have crossed your red line. I'll know better from now on.
I made a good natured jest about the Rolling Stones because they have annouced another tour recently. And McCartney is touring again, too.
What you did was to call me a NAZI in a backhanded manner. You do not strike me as someone who innocently out of touch. Why would you be so touchy about Chiang Kai-shek and Mao Zedong?
First of all I was NOT calling you a Nazi. You brought up the reincarnation of a couple of music icons, and what that made me think about was not the persons, but the ABILITY TO REINCARNATE ANYONE, and it hit me that evil someone might be able to reincarnate horrible people - it had NOTHING to do with YOU or the persons you mentioned. I didn't realize that you thought I meant ill of you when I reacted to your comment - as I said, I had reacted to the concept, not the individuals.
I hope you realize that what just happened was a matter of misunderstanding, not nefarious intent.
Yes you were calling me a NAZI. You know how this works. You spend enough time on this site to see what has been happening. Don't pretend to be stupid. Don't try to Trump your way out of what you did.
Since you are so convinced you are right, why didn't you flag my comment? I would have appreciated having someone independant judge the situation, because you happen to be wrong. In fact I am calling on anyone to determine from this thread whether or not I called you a Nazi.
3.1 is locked to keep things from getting worse
I STILL would like confirmation from any sensible NT members that I did NOT call Nerm a Nazi.
I don't see it myself, sorry. (But I don't know of anybody here who would call me sensible...)
And for the record, there's one member of the Rolling Stones we don't need to use AI for as Mick Jagger is never gonna die.
In my opinion, sensible or not all you did was to raise the specter of the fact that what can be used for good can also be used for evil, Bin Laden would be the larger threat but the threat is there. I didn’t see where you called anyone a NAZI or Charger would have ticketed it. Again just my opinion.
Thanks to Snuffy and George for using common sense.