Why I Hate Advertising
Salt is not living. Salt cannot, by definition, be genetically modified. There is no G to M because salt is not an O.
http://www.mnn.com/food/healthy-eating/blogs/facepalm-of-the-week-non-gmo-salt
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They forgot to add "organic - no pesticides or hormones", and "no animals were harmed in the making of this product", and "fewer calories than regular salt". Maybe they couldn't VERIFY those claims.
I didn't think salt could be genetically modified, either! lol..But, I can see how inorganics could be a part of the product, as they could be added as well as occurring naturally.
As for advertising, with some products it's only a matter of paying for a label with no testing, because they think their product will have better sales as a result. Honey is a product that qualifies.