Trump Labor Dept promotes Aryan workforce in creepy Nazi-style ad campaign
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This iframe is not allowed
Trump Labor Dept promotes Aryan workforce in creepy Nazi-style ad campaign
Propaganda poster from the U.S. Department of Labor’s “Blue Collar Boom” ad campaign
Calling all white Christian men: The Trump regime “NEEDS YOU!” to “Build America’s future!” and “Restore the American dream.” If you’re anything other than a Caucasian young buck, however, you’re out of luck.
Only freshly scrubbed white dudes are featured as real workers in the U.S Department of Labor’s months-long “Blue Collar Boom” ad campaign, which uses Nazi-like propaganda posters on Instagram and X to promise prosperous days ahead. (See examples below.)
Some might argue that a few women are included in the campaign, but of the dozens of ads so far, only one worker is a woman , placed to the side of a towering white man. The rest of the campaign’s ladyfolk, of which there are only a few in total, are wearing old-timey dresses, hair clips, and even white gloves (I kid you not). And people of color? Just one exists — a light-brown fellow who is in the same ad as the lonesome working woman, on the other side of the towering white man.
“The American Dream belongs to the American People,” says the Labor Department’s latest propaganda poster, put up on Instagram two days ago, which shows a retro image of a clean-cut young (white) man set against a pastoral hill with a church and an American flag. Another poster from five days ago, featuring a Sunday-clad church family (White? You bet!) sitting in a pew, advertises “A dream worth fighting for!”
And then there is poster after poster, since at least August, showing variations of the same Aryan-American worker type, with slogans such as, “Your Nation Needs You!” “Make America Skilled Again!” and perhaps the most fascist of them all, “Build Your Homeland’s Future.”
Ironically, the ad campaign uses AI, and not real Americans — white men or otherwise — to create its propaganda posters promising these glorious new jobs.
From The Voice :
At first glance, the campaign might appear to be a harmless throwback to World War II recruitment posters. But as The Black Wall Street Times reports, its messaging is anything but neutral. The aesthetic centers white masculinity as the symbol of national strength, evoking imagery used by Nazi Germany to elevate Aryan men while erasing women and minorities from public life. In the 1930s, Joseph Goebbels’ Ministry of Propaganda popularized posters of blond, muscular men as the “ideal German worker.” Women appeared only as mothers, while Jews, Roma, and others were erased altogether. The Trump Administration’s posters, Nehemiah D. Frank writes, follow a chillingly similar script: White men as the emblem of loyalty, patriotism, and progress.
“The continuity with Nazi aesthetics isn’t coincidence,” said Nehemiah Frank of The Black Wall Street Times when this campaign first came out. “It’s cultural grooming.”
Oddly enough, mainstream media hasn’t yet made a peep about this creepy campaign. And as Frank puts it, “if history is any guide, silence in the face of propaganda is complicity.”
When I look at these posters, my mind goes to the WPA. The visual language is pure American New Deal heroic worker stuff... the exact same aesthetic style the USA itself used for decades to celebrate the common man and national industry. To leapfrog an entire domestic American art tradition to land on a foreign, totalitarian one is... a very specific analytical choice.
That makes me think about the mechanics of the whole thing. The possibility exists this is a pure example of 'reaction bait,' a perfectly calibrated play by some very shrewd operators. They craft an ad campaign using imagery that resonates powerfully with a specific, culturally starved demographic - unapologetic, masculine, patriotic art - fully aware that it will short-circuit the critical faculties of their ideological opponents... knowing with perfect certainty you all would scream "Nazi," giving them millions in free advertising while further endearing them to their target audience, who sees the reaction as proof of your contempt for them and their values. The outrage is the marketing plan.
And the final irony here is leveling the charge of 'propaganda' at this while being completely submerged in an ideological environment defined by its own aesthetic commandments. The mandated, joyless, checkbox-driven diversity compositions that define all corporate and institutional art today - that is its own form of aggressively enforced propaganda. It has just become the ubiquitous wallpaper, the water we swim in. This campaign simply dares to offer a different design.
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There are about a dozen images in this ad campaign. Everyone of them are exclusively white people, and all of the "workers" are men.
Yeah. Probably shouldn't have all been white. Just invites people to freak out about it. As for them being all men, I have no problem with that. America would be in a lot less trouble if we had what we had 50 years ago concerning family structure. An economy where only the man had to work, the woman could raise the kids, at least until they were all in school before getting a job. The absolute dead center of America should be the family unit.
Yes, with women bored brainless, unable to leave if being abused, and taking tranquilizers. Sounds great. For men.
Pretty sure that "Rosie the Riveter" played a huge part in winning WW2.
And coverture laws were effective in the United States until the era of civil rights 1960s.
But there is no doubt about the tattoo which is an exact replica of an SS emblem worn by democrat Graham Platner.
Is that why you posted this John? Sorry John, you can't defend the democrat party.
So now that "it" is becoming plain to 'everybody' we can see the hand of MAGA conservatives STEERING this country back to a more 'simpler' time. . . although only a fool would think this country (or any other) can reverse time through replication of ideas. MAGA is nothing if not methodical and deliberate. . . the 'problem' with being so aligned is sooner or later even the 'slow' to understand can come to understand what is happening.
And they wonder why people call them Nazis.
No. No one wonders. It's well known anyone who doesn't fall in line with the left is automatically a Nazi. That's how it works. Just look at how Stalin, Pol Pot, Mao and the rest got to power in the first place. Everyone who doesn't toe the party line is either a Nazi or some other category of "Enemy of the People!"
If you use government agencies to promote an ad campaign where 100% of those depicted are white males, and you use a graphic style that was once used by Nazis, you are in reasonable danger of being called a "Nazi".
Another day, another troll for Americans by the only administration in US history that aggressively tears down everything that makes it great.
Hillary was right. Far right wing fascists are deplorable.
At first glance, the campaign might appear to be a harmless throwback to World War II recruitment posters.
... for the nazi's.
This DEI woke bullshit is precisely what is being targeted. The political left is supposed to jump up, pee down their legs, and go Hamas on white Christian men.
And it works every fucking time.
Democrats are clueless why they're losing blue collar workers, young men, and Christians? Their own pee stained shoes might tell them a thing or two.
The Department of Labor is a government agency, not a source for white nationalist propaganda. At least its supposed to be that way.
What infects the minds of people who think its ok for a government entity to put out something so obviously white male centered?
In one sense it is a blatant denial of reality, but more than that is , as the article says, grooming.
And the political left is a fifth column movement whose goal is to indoctrinate the country with anti-American beliefs in order to subvert civil society, divide the country, and conquer from within.
See how easy?
What is anti American about multiculturalism and equal rights for women and minority groups?
This ad campaign is blatantly anti American in my opinion.
not a goddamn thing!
Please describe exactly how the existence of white kids in these posters impedes or abridges the rights of women or minority groups in any way.
No , you explain why the government makes posters of 12-15 "workers" and all of them are white men.
Enough of your bullshit "nothing matters" crap.
So nobody's rights are at risk, then. That was all a bit of hysterical nonsense.
Oh no. You should definitely lose sleep over this. The very foundation of our democracy is at risk from white boys on posters.
Imagine if legions of working class white boys started getting jobs in plumbing or electrical or HVAC or welding. What happens when they can support themselves? The little bastards might get married, have kids, and buy houses that they helped build!
They might even take their families to church!!!
This must be stopped.
who cares?
What do you mean "who cares"?
One of these posters clearly depicts a colonizing white invader sitting in church oppressing his poor wife and indoctrinating his child!!
It's an intolerable outrage!!
Your comments here are absurd.
I asked a couple "conservatives" on this seed to explain why the Department of Labor put out an ad campaign of a dozen posters of working people and every one of them are of white men. No answer.
I'm not interested in your opinion that it doesnt matter.
WHY did the D of L create an ad campaign where every person depicted is a white male? If it was two or three posters it could possibly be unintentional, but 12 ?
just giving back what you give
I thought that's what we were doing.
You've been given an answer, you just didn't like it. The posters are all done in a certain throwback artistic style, which would not have included minorities at the time.
There are plenty of other answers, but you won't like any of those, either.
Let's start with math. 65% of licensed electricians in the US are white men. 63% of licensed plumbers are white men. Only 3% of skilled tradespeople are female and only 8% are black. If you're starting an ad campaign, the first thing you need to know is the target audience.
Completely ridiculous.
The inclusion or exclusion of certain ethnicities or women does not effect the application of a visual style. Its just ridiculous.
But at least you tried.
As I said, you got your answer, you just don't like it.
It was George's, BTW. Credit where it's due.
Let's see if we can approach this from a different perspective. Even though the Trump appointed head the the DoL is a woman of Hispanic origins and right leaning, the employees under her are mostly left leaning, so was it the Trump administration that ordered them with white men only or was it left leaning employees doing it this way to illicit outrage at the Trump administration?
It's in the name. Multiculturalism. Perhaps the stupidest idea ever. Let's cram a bunch of people in the same space, all of whom want the culture to be a certain way for everyone. That way, we can do what most places with cultures crammed together do. Fight with all the other cultures. Just look at world news to see how great multiculturalism is.
They already have them so what's the issue?
Same thing. What's the issue?
“It's in the name. Multiculturalism. Perhaps the stupidest idea ever. Let's cram a bunch of people in the same space, all of whom want the culture to be a certain way for everyone. That way, we can do what most places with cultures crammed together do. Fight with all the other cultures. Just look at world news to see how great multiculturalism is.”
Apparently ethnic groups realize that too because different ethnic groups tend to keep to their own little section of town.
That sounds like you think that female and minority workers mentioned got their jobs only because of affirmative action. That is a racist and misogynistic stance. Do you hold racist and misogynistic opinions?
Also, let us know what you think will happen to, for example, the field of nursing if only white men are being admitted to nursing schools and hired as nurses. I would expect a collapse of the healthcare system.
I don't see most minority groups acting as if they want the culture to be a certain way for everyone. I do see many white conservatives acting that way, though, and enacting laws to enforce it. Is this projection?
Haha! It wasn't so long ago the MAGA bros were having a meltdown when schools were posting "winter break" on their calendars instead of "Christmas vacation".
I hold opinions that the left wing consider racist and misogynist. And those left wing opinions are self reinforcing inside their bubbles. The expectation is that the exclusive left wing will create a narrative of hate against the imagery in the posters. What the left wing does is deliberately exclude young, white, Christian men. Young white Christian men are an enemy to be kept out of the Democratic Party. The DEI nitwits think they're so special that young white Christian men will want to become woke to get inside the DEI bubble.
Now you are defending the DEI woke bullshit by pushing gender stereotypes? Women are nurses, that's the role of women. And men can't replace women as nurses, that's the stereotype.
The whole idea of these sorts of campaigns is to disseminate imagery and talking points that will encourage those on the left to erupt in outrage, begin attacking people, and excluding people from the Democratic Party. If the enemies of the left (young white Christian men) can't be Democrats then obviously they can only be Republicans. The left wing has done the recruiting for Republicans by dividing and rejecting the demographic of young white Christian men.
Works every time.
Democrats do not want to live in the America depicted in these posters. The posters depict a model of NAZI society. Why? What is it about these posters that elicits hatred among Democrats? If Democrats hate the type of America portrayed in these posters then what is the Democrats' alternative? Are Democrats wanting to replace young white Christian men in some sort of ethnic cleansing?
I will truly enjoy doing my patriotic duty as an american by defending the US constitution against unamerican christo-fascists when they attempt to impose their unconstitutional theocracy.
Remember when plain red cups at Starbucks weren't "Christmasy" enough?
Where did I say that? You really should stop putting words in my mouth. It's dishonest.
Men aren't likely to apply to nursing programs or jobs in adequate numbers. You do know the difference between "can't" and "won't", don't you?
That's a lot of 'I' but no 'we'. Will you wear hobnailed boots? Will you beat down Christo-fascists to create an ideal society of pure belief? Will you fight in a cultural revolution that forces everyone to conform to your ideals?
Why are you any different than Christo-fascists? Your hate is the same. Your violence is the same. Your lies are the same. You are just as divisive.
Do you even know what you said?
Unless those men are in the military. But that would be a male stereotype, wouldn't it?
I do. You don't seem to. But you answered what you wanted me to have said..
Ah, yes, the only people likely to need nursing care. The military. Where men are still the minority of nurses. I'm sure that straw looked appealing, but you shouldn't have grasped at it.
So, that article is a bit dated, and there are now a few more male nurses. But the majority are still women, even in the military.
Tell us, Nerm. What do you think would happen if nursing weren't so dependent on women, even in male-dominated arenas like the military? What does common sense tell you would happen if a field lost the vast majority of its workers (72% in the military, or 89% in the civilian world back in 2018, slightly less now)? This article was selling nursing to men 7 years ago. Did waves of men go to their local community colleges and enroll in nursing programs? If they had, we'd have seen the results by now. And since women, according to you, only qualify for nursing via exclusion of white men by DEI, who, according to you, are more qualified, we should be hip deep in white male nurses now, right? White men are more qualified than non-white men, and are certainly more qualified than women of any color, and have only been excluded from nursing by DEI, according to your avowed opinions. So get rid of DEI, and we should all be seeing mostly white male nurses, because they're the best nursing candidates. According to you.
But we're not. I personally know 2 male nurses, and have seen a handful more. The rest are female. Some white, some not. Apparently, all put there by DEI/s
I did.
You are the exception, and your service is appreciated.
I hope you know that I am not discounting the work of male nurses, white or otherwise. I'm just pointing out that, if as Nerm seems to assert, the work force should look like these photos, consisting of white men only, then healthcare would collapse due to lack of nurses.
Healthcare would also collapse due to lack of non-white physicians of both sexes.
Very true.
I thought that Hegseth was DUI rather than DEI.
that's what I'm counting on when the shit hits the fan ...
So....what work are these white, Christian, men going to do? Work in the fields picking lettuce? Plucking chickens at the Tyson poultry processing plant? Mowing my lawn?
Well we're deporting plumbers, electricians, carpenters, bricklayers, welders, etc. faster than we can count them, so there will be a lot of openings.
We should attach all government aid to able bodied workers to the unemployment in the area, when there are X amount of jobs available the amount paid goes down until it reaches zero or there are no jobs.
This isn't an issue of laziness. You can't just take a video gamer out of his mom's basement, hand him a pair of pliers and tell him to wire something.
Not unless you want it on fire.
The issue is that we've spent decades telling every kid everywhere that they're a failure if they don't get a degree. We've also told them that the degree is worth the money they borrowed.
We didn't mention that the degree in gender studies or decolonization or social advocacy isn't worth $3,000, much less $300,000.
We've lowered standards in high schools, especially for minorities, to the point that they're barely qualified to fold sweaters at Walmart when they graduate.
Every skilled trade shop in Texas is desperate to hire, but they're looking for people who can actually do the job. You can't just create those people out of thin air.
For once we are in agreement. Thank you for saying what needed to be said.
Also....art history and philosophy are useless degrees
Happy to oblige.
Yes. That list is probably pretty long, to be fair.
If you have two minutes and are up for a laugh, check this out.
some of these make sense. The first guy with the environmental and sustainable business? I have a BS in Environmental Health and have been working in the field for the last 40 years. The last one that studied international business and fashion and sustainability is probably going to get something out of that. Fashion designers are working on recycling clothes and turning them into something totally new
Sure. I think he may be the only one, though.
It's almost like Key and Peele sketch, where it starts off normal and then just gets more absurd as it goes along.
"The Performance of Self"
"The Sociology of Environmental Communication"
"Equilibrium or Negotiated Paradox"
"Queering and Decolonizing Theater Practice"
"Post Colonial Studies and Psychoanalysis".
These kids went to NYU. $91,000/yr. NINETY ONE thousand dollars/year. Most of these kids will start their "adult" lives with a completely unemployable degree and $200k in student debt... assuming they were on hefty scholarships. That's about a $2100/mo payment.
This isn't their fault, BTW. There were actual adults all along the way telling them this was OK, or even celebrating it with them.
When I see real people intentionally guided to their own ruin, you'll have to forgive me for not giving a shit about what color kid is on some poster encouraging people to make better life decisions.
Yeah...I cringed at most of them
And it's going to get longer the more we have AI integration and jobs converted to automation. Any school career counselor that isn't researching what jobs will be most needed in light of those things probably should be fired.
We're also deporting dishwashers, unskilled workers and day laborers. I don't see these white Christian men rushing for those jobs...
Don't see any "white Christian Women" rushing for them either.
To be honest if my kids were going for one of those majors they would have had to pay for it themselves
My daughter came home one day during her junior year in highschool at said "Daddy, I know what I want to do with my life. I'm going to the University of Texas and I'm going to major in dance."
I was fine with Texas, but I wasn't about to pay for a degree in dance.
She now has a master's in mathematics from Texas A&M.
Kids in high school still need some parental guidance.
Sounds communist to me.
Now Norman Rockwell is a Nazi, can the left stoop any lower? anyone who can't see this is patterned after Norman Rockwell is beyond hope.
Why are all the pictured "workers" white men? Its a simple question. Its not a fucking accident , it is intentional.
Prove it John, It is in Norman Rockwell style, other than TDS, what's your proof?
Prove what ? The pictures are all white men. There is nothing to prove. If you want to call it "Norman Rockwell" , have at it. It is still pictures of a string of white men who are supposed to represent the American work force. Why the blatant propaganda?
The Dept of Labor put out these ads. Are you calling them Nazis?
No John is, did you read the article, i pointed out that the were specifically done in the style of Norman Rockwell, because they are and John thinks it NAZI so your issue is with him calling the department of Labor NAZI's
"Norman Rockwell" is an excuse, its not an explanation. All the pictures of the American work force in a department of labor ad campaign are white men. Norman Rockwell has nothing to do with it.
The next time you say Norman Rockwell on this seed I am deleting it.
It's a valid explanation, the other is you think the department of labor are NAZI's Which is it? I'm not as familiar with NAZI posters as some here obviously, I'm more familiar with Americana art, where does this fit into NAZI propaganda?
You will not address the fact that all the people shown on the posters are white men. I guess we are done here.
[✘]
"The Problem We All Live With" - by Norman Rockwell
So you can see who its patterned after, good for you, do you also think he was a racist?
All I see when I look at those "ads" is a yearning for the days when white MEN ruled the country and all those that were not white males knew their place. It makes me angry & sad when people say they want to go back to that time. Women being nothing more than second class citizens and people of color not being considered citizens at all. It was a disgusting time in our history and I for one do not want to go back.
I couldn't agree with you more and I grew up in one of those "Norman Rockwell" communities in NE Ohio.
White people are only fit to depict murderers on Law and Order.
We are surrounded by a "great sea" of good, peaceful, and most importantly reasonable white people-whom along with the considerable aid of Others (that have always been here-though 'defeated,' suppressed, and smeared endlessly) made this country what it has become on the world stage.
This. . . propaganda is meant to instill something. . . pride in a lie. . . this country was built by the labor of ALL ITS CITIZENS BLENDED TOGETHER. . . despite the FACE placed on it as being White. That FACE never has been alone here without the (hidden) HANDS and BODIES of Others living and dying here!
That a propagandist or a group of them has reconstituted, reproduced, and is mass producing a LIE about 'white authority' being the greatness of the United States goes to show our nation that we have not learned the lesson of time.
All of us have given our 'strength' and brainpower to make this country great. . . not just one race or another!
So to White Nationalists I write: STOP TELLING YOURSELVES LIES AND LIVING IN A FALSE REALITY. As the world is actually readying itself to pass by all of you!
As for white men. . .y'all are a vital portion in the mix of this country-then and now. Why do some of you group together to ruin your 'legacy' by constantly demonstrating contempt, competition, and a wish for dominance over your fellow citizens?
And yes, I would say similar words to any black men who attempt to suppress their fellow citizens of this country!
The imagery on this article. . . I look at it and can envision the men within them with faces of Color! I, for one, watched the clip of Trump and Xi sitting down on camera with their teams this week and I could not help but notice how 'white' the U.S. delegation is. It was a stark 'throwback' to a by-gone era that I had a 'flash-back.'
What is Trump doing 'here'? Really. What is his display really 'telling' us? Can't you see it?