the man that many credit for masterminding the meme presidency of Donald Trump,

The interview with Trumps meme guru is at the beginning of the show. 

S E E D E D   C O N T E N T

joining me now is the man that many credit for masterminding the meme presidency of Donald Trump, CEO of X Strategies and Trump adviser,  Alex Bruesewitz

. ----   Well, Alex, welcome to Uncensored.

>>( Alex Bruesewitz)Thank you for having me on, Pierce. It’sa pleasure to be with you.

----So, look, there’s no doubt that you and your team have turned the Trump presidency into a memeatastic ongoing extravaganza. Good, bad, and ugly, depending on what people think, I guess. Um, but let me just ask you just directly off the top. Between 11:16 a.m.and 5:16 p.m. on Sunday, so this weekend, President Trump posted 43 images on Truth Social, majority of which appeared to be AI generated. They included Caitlyn Collins from CNN as trans Budllight influencer Dylan Malaney, a post depicting late night talk show host Jimmy Kimmel, Steven Colbear, Jimmy Fallon being broke,unemployed, and begging for money. And most surreal of all, an animated tale of aliens at the heart of Washington. Let’s take a look. Now, Marjorie Taylor Green responded to all this by saying, “People can’t afford gas, groceries, rent, and health care,and this is the weird, embarrassing crap the official White House account is putting out.” Does she have a point,Alex?

>>Well, I don’t I don’t think she has a point and I also don’t think that she’s in a really great position to talk. You know, Marjorie Taylor Green used to be a client of mine and she liked to push the boundaries on social media as well and so perhaps she has changed her mind on how she uses social media. Maybe she’s a bit more distinguished than she used to be. Uh but I think that’s silly criticism coming from Marjorie. I also want to clear the the record here. I I don’t run uh any of the White House social media channels. I am not responsible for any of the official President Trump uh social media accounts. Uh I think the social media team at the White House does a great job, a creative job. Uh and I would much  prefer having a White House and a president as transparent as President Trump, uh than the previous guy, Joe Biden, who no one knew what the hell he was thinking. And so, uh the president has a unique imagination and sometimes   he expresses himself on social media in a unique way like all of us do.

---So, so just to clarify then, what exactly do you do for President Trump when it comes to online stuff?

>> So, uh, my my company, we have the fun privilege of helping run social media accounts like team Trump on Instagram,on Tik Tok, uh, also Trump WarRoom on X. Uh these were all official assets of the Trump 2024 presidential campaign and we  use them as offensively promoted you know promotional tools for the president and his agenda uh and also many of his endorsed candidates and so we play a complimentary role from the outside but we do not work in in the government. Uh but I’m very proud of the social media team uh in the White House. I think they’re very creative. They know how to get views. I think views are very important. uh and and you know the previous administration during the president’s first term uh he he didn’thave that uh he didn’t have as effective of an operation to get his message out and so the American people would only  hear the message coming from the media which oftentimes most of the time was quite biased and so uh you we have a few unique channels now to get the president’s message out obviously at realDonald Trump is paramount uh but the white house is doing a great job in my opinion they can be a little bit hot sometimes, but I think they’re doing a great job and they have a very talented team over there

>>You know, I’ve got no real issue with Trump uh mocking the late night hosts. A lot of them just spend their entire time in advanced Trump derangement syndrome.I felt that for a long time to their detriment because the old late night hosts never used to do that. They never used to reveal their partisan colors in quite the same way. where I I don’t like it, I’ll be honest, when when President Trump posts out a meme portraying someone like Caitlyn Collins, who’s an excellent journalist. Yes, she does my old 900 p.m. slot at at CNN. She’s never been personal about him. And yet there he is mocking her as a probably the most famous transgender person in America. Where’s the win there? Because to me it’s sort of it it’s really just seems a bit mean, cruel, misogynist actually.  What do you feel?

---Well, Pierce, a lot of people online would probably accuse you of doings something called white knighting right now. I’m not going to accuse you of doing that. I don’t think you’re Caitlyn Collins white knight here. I I’m not familiar with the meme. I I heard the the joke that he made at the White House correspondents dinner. You know, it was a it was a roast. If people are offended by it, you know, that’s that’s their own problem. I don’t know Caitlyn. I’ve  never met Caitlyn. You know, to say that she’s never been personal towards the president, I don’t think that’s a fair  take. Uh to say she’s an ex, you know, excellent journalist. That’s your opinion. Um you know, I think she’s been I think that everyone at CNN has been awfully personal and quite disrespectful to the president over the years, but he’s a big guy. He’s a public figure. He  can take it. Uh and so I I think it was I think it’s been totally blown out of proportion. I I personally don’t think Caitlyn Collins looks like Dylan Mulaney. uh you know but but some people  do I I personally don’t but it’s a meme it’s a joke and I think people will get over it tomorrow

>>should the president of the United States just be above all this? I mean that’s the question people ask you know I think Trump’s a unique political figure I remember when he first won in2016 I spoke to him just after the inauguration and he was saying my team want me to come off Twitter as it wast hen what do you think I said absolutely not it’s your authentic platform form. It’s your voice, right? It’s what makes you different. And I still believe that. You know, I think he is by his his own  boast probably the most transparent president we’ve had. He loves talking to journalists and that’s can be good and bad. Um I just feel like with the meme strategy, some of it is brilliant and some of it is I think crosses a line.       Does it matter though in the meme world? Does that matter? I personally don’t think that Americans  are going to vote based off of a meme that they found offensive. I don’t think they’re going to vote against him because they found a meme to be offensive. And believe it or not, the president has won two elections already.  He won the popular vote.

---I think he  actually won three elections and he’s never changed his his style. And so  people, as you mentioned, since the  beginning of the Trump political era,they said, “Please, sir, don’t be so aggressive on social media.” Guess what? He maintained that aggressive posture and he went on to win multiple elections. And so, uh, he’s currently in  the White House. Is it presidential? I don’t know. The president is doing it. So, maybe he’s redefining what it means to be presidential. I think that the a lot of people, you know, in politics ,they they have a public image that  doesn’t match their private image. I think what’s so unique about President Trump is he’s the same regardless who he’s with, and he doesn’t switch up.....And so the president is who he is. I think that the American people benefit greatly fromt hat. Uh and so I personally like the president’s social media style. I’ve learned a lot from the president regarding social media. I think he’s the number one influencer in the world and uh so but you know people have had you ropinion on maybe he’s coming in too hot for the last 10 years but I don’t thinki t’s going to change anytime soon