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Chipotle’s “Summon the Spirits Tour” and Ouija Board Controversy

  
Via:  John Russell  •  4 weeks ago  •  37 comments


Chipotle’s “Summon the Spirits Tour” and Ouija Board Controversy
 

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Far right wackos are complaining about an ad for a restaurant chain. 


S E E D E D   C O N T E N T


Chipotle’s Halloween “Summon the Spirits Tour” is a limited‑time, five‑city pop‑up bringing back its discontinued $6 Chipotle Margarita — but a promotional video featuring a Ouija board has sparked backlash and boycotts Chipotle Mexican Grill +1 .

What the tour is


Announced in late September, the Summon the Spirits Tour revives the original Chipotle Margarita — made with premium tequila, triple sec, citrus juice, agave nectar, and a fresh lime wedge — for one Chipotle location each weekend in October favicon?url=newsroom.chipotle.com MediaRoom .
The $6 drink is available only to guests 21+ with valid ID , and each pop‑up includes Halloween décor, dedicated margarita bars, photo ops, and prizes Chipotle Mexican Grill +1 .

Tour stops and dates favicon?url=www.chipotle.com Chipotle Mexican Grill +1 :

  • Denver, CO – Oct 2–3

  • Brooklyn, NY – Oct 9–10

  • Dallas, TX – Oct 16–17

  • Los Angeles, CA – Oct 23–24

  • New Orleans, LA – Oct 30–31

Each event runs 3–9 p.m. local time and is first‑come, first‑served Chipotle Mexican Grill .

The Ouija board controversy


Chipotle’s official campaign copy — “The spirits have spoken: the iconic Chipotle Margarita is back for a good time, not a long time” — is paired with a promotional Instagram Reel showing a Ouija board End Time Headlines .
While Chipotle frames it as Halloween nostalgia, Christian creators and viewers on TikTok, YouTube, and Instagram have called it “open promotion of the occult” , with some declaring permanent boycotts End Time Headlines . Comments include “I’m never eating here again” and “This is awful, terrible choice for an ad” End Time Headlines .

Chipotle’s Senior VP of Brand Marketing, Stephanie Perdue , said the drink’s return was inspired by ongoing fan nostalgia, but the company has not publicly addressed the Ouija‑related criticism End Time Headlines .

How to participate

Bottom line: The “Summon the Spirits Tour” is a short‑lived, themed drink event, but the Ouija board imagery in its marketing has turned it into a cultural flashpoint, with mixed reactions ranging from Halloween fun to boycotts End Time Headlines .


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JohnRussell
Professor Principal
1  seeder  JohnRussell    4 weeks ago

This is a screen shot from the ad the nutjobs are complaining about.  The woman in the ad uses tortilla chips on a ouija board to spell out MARGARITA.

800

 
 
 
TᵢG
Professor Principal
2  TᵢG    4 weeks ago
Christian creators and viewers on TikTok, YouTube, and Instagram have called it “open promotion of the occult”

Good grief.  

images?q=tbn:ANd9GcRw3pxVpJaKvWzHQlNvB6oKlqylCHW7lnH0xnyrCLe53Q&s=10

 
 
 
JohnRussell
Professor Principal
2.1  seeder  JohnRussell  replied to  TᵢG @2    4 weeks ago

I thought it just a Halloween theme. 

Are they going to protest little girls trick or treating in witch costumes? 

 
 
 
sandy-2021492
Professor Guide
2.1.1  sandy-2021492  replied to  JohnRussell @2.1    4 weeks ago

Most likely.

Why can't they just enjoy the chance to commandeer their kids' Reese cups like normal people?

 
 
 
Igknorantzruls
Junior Quiet
2.1.2  Igknorantzruls  replied to  JohnRussell @2.1    4 weeks ago
Are they going to protest little girls trick or treating in witch costumes? 

Probably burn them at the steak, and then see if they float in the moat

 
 
 
Igknorantzruls
Junior Quiet
2.1.3  Igknorantzruls  replied to  sandy-2021492 @2.1.1    4 weeks ago
like normal people?

I don't consider them "normal people", but, neither b i

 
 
 
Krishna
Professor Guide
2.1.4  Krishna  replied to  Igknorantzruls @2.1.2    4 weeks ago
Probably burn them at the steak

Not at the steak (in all likelihood they are vegetarians!)

 
 
 
Krishna
Professor Guide
2.1.5  Krishna  replied to  Igknorantzruls @2.1.3    4 weeks ago
I don't consider them "normal people", but, neither b i

s j r ???

jrSmiley_26_smiley_image.gif

 
 
 
Krishna
Professor Guide
2.1.6  Krishna  replied to  Krishna @2.1.5    4 weeks ago
s j r ???

xqyzz?

 
 
 
Krishna
Professor Guide
2.1.7  Krishna  replied to  JohnRussell @2.1    4 weeks ago
Are they going to protest little girls trick or treating in witch costumes? 

They are going to burn them at th Steak???? (Or maybe burn them at the Filet o' Fish}???

 
 
 
Thomas
Professor Guide
2.1.8  Thomas  replied to  JohnRussell @2.1    4 weeks ago

I can say from personal experience in Fort Smith, Arkansas that yes, they will definitely protest little girls in witches costumes. And Harry Potter is a no-no, also. 

 
 
 
Thomas
Professor Guide
2.1.9  Thomas  replied to  Igknorantzruls @2.1.2    4 weeks ago

 
 
 
Krishna
Professor Guide
2.1.10  Krishna  replied to  Thomas @2.1.8    4 weeks ago
And Harry Potter is a no-no, also. 

I really loved the Harry Potter series. (Also, much earlier, the movie Bell, Book, and Candle.)

 
 
 
Trout Giggles
Professor Principal
2.1.11  Trout Giggles  replied to  Thomas @2.1.8    4 weeks ago

I truly am sick of these people. They have their "trunk or treats" in church parking lots and want kids dressed only as bible characters or super heroes. These people have no imagination and are unloading that shit onto their own children

 
 
 
Krishna
Professor Guide
2.2  Krishna  replied to  TᵢG @2    4 weeks ago
Christian creators and viewers on TikTok, YouTube, and Instagram have called it “open promotion of the occult”

And what about Christianity's use of Astrology to predict events?

 
 
 
Krishna
Professor Guide
2.2.1  Krishna  replied to  Krishna @2.2    4 weeks ago
And what about Christianity's use of Astrology to predict events?

(The . . . star in the East that guided them to the birthplace of Baby Jesus...???

 
 
 
Krishna
Professor Guide
2.3  Krishna  replied to  TᵢG @2    4 weeks ago
Christian creators and viewers on TikTok, YouTube, and Instagram have called it “open promotion of the occult”

I wouldn't be surprised if some folks consider "conventional" religions to be openly promoting the occult!

 
 
 
TᵢG
Professor Principal
2.3.1  TᵢG  replied to  Krishna @2.3    4 weeks ago

Reality today would be considered surreal just a few decades ago.

 
 
 
Krishna
Professor Guide
3  Krishna    4 weeks ago
s j r ???

xqyzz?

 
 
 
evilone
Professor Guide
4  evilone    4 weeks ago

They should be bitching about the shitty food, not the advertising. I used to like Chipotles... its gone way downhill since COVID. 

 
 
 
devangelical
Professor Principal
4.1  devangelical  replied to  evilone @4    4 weeks ago

I had no idea they served liquor, but then again I haven't been in one in almost a decade, aren't they under the McD's corporate umbrella?

 
 
 
evilone
Professor Guide
4.1.1  evilone  replied to  devangelical @4.1    4 weeks ago
I had no idea they served liquor,

I think that's only in a few places. McDonalds was an early investor, but if I remember right sold its shares decades ago.

 
 
 
Trout Giggles
Professor Principal
4.2  Trout Giggles  replied to  evilone @4    4 weeks ago

I went there once, was not impressed and then never wanted to go again when they had a Hep A outbreak

 
 
 
Right Down the Center
Professor Participates
5  Right Down the Center    4 weeks ago

People have way to much free time on their hands.  Work weeks should be 48 hours, that might help the incessant whining some folks seem to do.

 
 
 
evilone
Professor Guide
5.1  evilone  replied to  Right Down the Center @5    4 weeks ago
People have way to much free time on their hands.  Work weeks should be 48 hours, that might help the incessant whining some folks seem to do.

How do you know they aren't whining at work? Perhaps the work week should be 32 hours and these people would have more time to spend with family and be less cranky.

 
 
 
Right Down the Center
Professor Participates
5.1.1  Right Down the Center  replied to  evilone @5.1    4 weeks ago
How do you know they aren't whining at work?

If they are whining at work they are already working less than 40 hours and should be fired, not rewarded with a 32 hour work week.

 
 
 
evilone
Professor Guide
5.1.2  evilone  replied to  Right Down the Center @5.1.1    4 weeks ago
If they are whining at work they are already working less than 40 hours and should be fired,

How will the next generation of emotionally stunted anti-woke manchildren fail upward if they are all fired?

 
 
 
Krishna
Professor Guide
5.1.3  Krishna  replied to  evilone @5.1    4 weeks ago

How do you know they aren't whining at work?

There is more than one Chipotle that are not far from where I live.

What surprised me were the attitudes of the staff. Some were downright unfriendly, some were quite nice. I don't know what to make of these variations. (I assume they aren't well trained or there would be more consistancy,).

 
 
 
Thomas
Professor Guide
5.1.4  Thomas  replied to  Right Down the Center @5.1.1    4 weeks ago

If they are whining at work they are already working less than 40 hours and should be fired, not rewarded with a 32 hour work week.

...and sent to the debtors prisons, and if they die they will lessen the burden on the populace while decreasing the surplus population. You are remarkably consistant.

 
 
 
Krishna
Professor Guide
5.1.5  Krishna  replied to  Thomas @5.1.4    4 weeks ago

 should be fired, not rewarded with a 32 hour work week

and sent to the debtors prisons

Or better yet, perhaps with all the trouble they're causing they could be reported to ICE and deported!

 
 
 
charger 383
Professor Silent
5.1.6  charger 383  replied to  Krishna @5.1.5    4 weeks ago

That is a good suggestion

 
 
 
Trout Giggles
Professor Principal
5.1.7  Trout Giggles  replied to  evilone @5.1    4 weeks ago

I'm down for 32 hours a week as long as I keep the same salary.

But I will be retired in less than a year so blowhards that advocate for 48 hours a week can kiss my ass

 
 
 
evilone
Professor Guide
5.1.8  evilone  replied to  Trout Giggles @5.1.7    4 weeks ago
I'm down for 32 hours a week as long as I keep the same salary.

America will eventually adapt to a 32 hour work week, but most likely not while I'm still working. I'm 60 now.

 
 
 
charger 383
Professor Silent
5.2  charger 383  replied to  Right Down the Center @5    4 weeks ago

48 hour work week is a terrible suggestion.

 
 
 
Krishna
Professor Guide
6  Krishna    4 weeks ago

Actually there's a small group of people who are into "The Occult" who might be offended by Ouija boards. Many use various paraphrenalia for divination: Ouija boards, Tarot cards, Dousing Pendulums, Astrology charts, Runes, Crystal Balls, etc. But the theory is that these devices are all neutral.

With one exception. Even people who believe in this stuff often feel that Ouija Boards (unlike all these other "tools") are inherently uniquely negative. I've never been able to figure out why.

 
 
 
Krishna
Professor Guide
6.1  Krishna  replied to  Krishna @6    4 weeks ago
With one exception. Even people who believe in this stuff often feel that Ouija Boards (unlike all these other "tools") are inherently uniquely negative. I've never been able to figure out why.

And being a very curious person I've spent years studying these things . . .

 
 
 
JohnRussell
Professor Principal
7  seeder  JohnRussell    4 weeks ago

 
 

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