MSNBC host says he's sick of 'snowflakes' slamming Cracker Barrel logo redesign
By: Gabriel Hays (Fox News via AOL)
Big city liberals know everything there is to know about what "country heritage" means. Or maybe those big city liberals are still upset over being called snowflakes.
S E E D E D C O N T E N T
MSNBC host Jonathan Capehart almost lost his cool on Saturday when discussing the backlash against Cracker Barrel’s redesigned logo.
During an episode of MSNBC’s "The Weekend," Capehart and co-host Eugene Daniels criticized those outraged over the restaurant’s recent logo redesign, arguing that the backlash is a waste of time and another excuse for MAGA supporters to play the victim.
"There are real things people are concerned about, and they’re losing their minds over a redesign. What the — See? I’m trying not to curse," Capehart told his co-host.
The Tennessee-based restaurant chain angered people on social media last week when it revealed its newly redesigned logo that, for many online critics, removed the charm from the original.
The new logo does away with the illustration of an old man leaning against a barrel while seated in a chair. Instead, the text-only logo uses a new typeface against the familiar gold background.
In addition to the new logo and a new menu that includes breakfast, lunch and dinner options, the chain has also remodeled the interior of its restaurants, going for a cleaner, more minimalist theme that has done away with some of the country decor that has become synonymous with the brand.
Many people were furious with the redesign. Conservative commentator Benny Johnson posted that the logo change was "absolutely horrible," and asked, "When will they learn?"
Right-wing influencer "End Wokeness" commented, "Cracker Barrel CEO Julie Masino should face charges for this crime against humanity."
Rival franchise Steak 'n Shake called out Cracker Barrel, stating, " Sometimes, people want to change things just to put their own personality on things. At CB, their goal is to just delete the personality altogether. Hence, the elimination of the ‘old-timer’ from the signage. Heritage is what got Cracker Barrel this far, and now the CEO wants to just scrape it all away. "
Capehart voiced his opinion on the logo redesign, calling it fine and saying he’s "sick" of the outrage.
"The logo is fine. Companies go through rebrands all the time. You know what I’m sick of?"
"Manufactured BS?" Daniels asked.
"Yeah, manufactured BS, but I’m so sick of the outrage of these snowflakes. There are so many things that offend them, that get them all upset, they’re shooting beer cans and burning hats and stuff like that," the co-host replied, referencing conservative-led boycotts, like the one against Bud Light for making a trans person one of the company's spokespeople.
A new Cracker Barrel remodeled restaurant shows a brighter interior with white walls and different decor.
Daniels linked the outrage to MAGA supporters, stating, "I think the manufactured outrage is also about them pretending to feel attacked. Because when you think about Cracker Barrel, as someone who’s been a lot as a kid in the South, you think about folks in the south. You think about folks who are probably MAGA voters, right? Those two circles are probably very close together."
However, Trump voters haven’t been the only ones speaking out against Cracker Barrel’s redesign.
The official X account for the Democratic Party shared a post Thursday that stated, "We think the Cracker Barrel rebrand sucks too."
A representative for Cracker Barrel previously told Fox News Digital in a statement about the new logo that the company's values had not changed.
"Our values haven't changed, and the heart and soul of Cracker Barrel haven’t changed," the company said. "And Uncle Herschel remains front and center in our restaurants and on our menu. He is the face of ‘The Herschel Way,’ the foundation of how our 70,000-plus employees provide the country hospitality for which we are known.
"Cracker Barrel has been a destination for comfort and community for more than half a century, and this fifth evolution of the brand’s logo, which works across digital platforms as well as billboards and roadside signs, is a call-back to the original and rooted even more in the iconic barrel shape and word mark that started it all back in 1969."
Fox News' Lindsay Kornick contributed to this report.
Be a good human. Grossly derogatory comments, blatantly inflammatory comments, excessive trolling, mean-spirited taunting and insults, scamming, spamming, and off topic comments may be removed in compliance with the site's Terms of Service and the Code of Conduct. The moderators have the final word.
Steak 'n Shake went through a similar redesign in the 1980s as Cracker Barrel is putting in place now. As a result Steak 'n Shake became just another chain restaurant with uniform look and feel across the chain. Steak 'n Shake lost its local identity and local connection. That overhaul caused some dissatisfaction, too, but never became a national controversy. Around 2020 Steak 'n Shake abandoned its roadhouse heritage and became another cookie cutter fast food restaurant with counter service and self order kiosks. Since then about a third of Steak 'n Shake restaurants have closed.
So when Steak 'n Shake says, "Heritage is what got Cracker Barrel this far, and now the CEO wants to just scrape it all away", they probably know what they are talking about.
I don't think most new logos are an improvement.
The new logo is better than some of the first drafts, but I really don’t see a reason to change from the original one.
Armed occupation? Hilarious! That whole meme is hilarious.
Thanks for the laugh.
Yes, they’re armed.
Why do big city liberals fear the US military more than the Russians do?
Well, that's an easy question to answer, they don't.
Then why are big city liberals emptying their bowels over the threat of a military presence? Europeans want as much military presence as the United States can provide. And Putin seems to laugh off any such threat.
Do you see the military going to Jackson, MS? Little Rock? Birmingham, AL? Memphis, TN?
Well? DO you???
They're not. Some, however, are rightfully upset at the likely illegal use of our military to enforce domestic laws in violation of the Posse Comitatus Act of 1878, a federal law passed by Congress, to prohibit the use of federal military forces for domestic law enforcement. The Act, codified at 18 U.S. Code § 1385, generally outlaws the use of the Army or Air Force as a "posse comitatus" (a body of people convened to enforce the law), except when expressly authorized by the Constitution or another act of Congress. All they are doing is an end run by using national guard that are allowed to be deployed in a militia-like form to suppress violent riots which are not actually happening right now in DC or Chicago.
Well, no I don't. Should they?
You do realize that the Posse Comitatus Act of 1878 was enacted because southern Democrats were upset Federal troops were interfering with their use of law enforcement to intimidate freed slaves. The Posse Comitatus Act of 1878 was enacted because of the Lost Cause bullshit being promoted by southern Democrats.
Did you know that you are supporting the neo-Confederate Lost Cause? The Posse Comitatus Act of 1878 is racist. The law was enacted to prohibit the Federal government enforcing the civil rights of the 13th, 14th, and 15th amendments in the south. The Posse Comitatus Act of 1878 is one of the things that made Jim Crow possible.
Don't believe me? Check it yourself. I am deliberately avoiding links to encourage you to try to prove me wrong. I'll bet you aren't even aware of the connection of the Posse Comitatus Act of 1878 to white supremacy.
crime rates are high in those cities
So you are suggesting those cities with high crime rates should have a National Guard presence, too?
What's good for the goose is good for the gander
If he doesn't put military presence in these southern states...one could conclude that it's all about politics, eh?
And that is what a lot of people either don't know or willfully ignore.
Feel free to read the rest at:
Since I doubt the information will be disseminated, I asked Google Gemini to provide a summary. Here is the AI generated response:
Me: What is the connection of the Posse Comitatus Act of 1878 to white supremacy?
Gemini: The Posse Comitatus Act of 1878 has a direct connection to white supremacy because it was passed at the end of the Reconstruction era to limit the federal government's ability to protect the rights of African Americans in the post-Civil War South.
The act was a direct response to the use of federal troops to enforce civil rights laws and suppress the Ku Klux Klan and other white supremacist groups. By prohibiting the use of the U.S. Army and later the Air Force as a domestic police force, the law effectively removed the primary means of federal intervention in Southern states, which allowed white supremacist groups and governments to regain power and systematically disenfranchise Black citizens through violence, intimidation, and discriminatory laws like poll taxes and literacy tests.
Of course it's about politics. The opposition is about politics, too. The whole controversy is driven by politics.
But the political source of the controversy doesn't explain why big city liberals would fear a military presence. Or is that just politics, too?
I don't think big city liberals fear trmp as much as you want them to. They don;t fear the military presence as much as you want them, to, either.
I'm done now, Nerm
What I find hilarious is that your defense of Trumps probable illegal use of the military is that the law was passed in order to prevent the military from enforcing civil rights on white conservative residents of the former confederate States. Now it's the white conservative residents of those former confederate States and their descendants along with the white conservative confederate loving Southerner Trump supporters who are trying to claim that law should no longer matter so that their dear Leader who is loved by white nationalists and white supremacists can send troops to cities run by liberals.
There you go again. I'm not defending Trump. Trump is a damned idiot. The thing is, big city liberals make Trump look like a stable genius.
Read your last comment again. I am expected to defend that convoluted mess because Trump is a damned idiot? Really?
This is total bullshit intended to shield trump.
So why are big city liberals citing a white supremacist law? I'm not surprised Democrats don't want to repeal the Posse Comitatus Act of 1878. But I kinda figured the big city Black activists would be more woke.
Is Donald Trump mentally stable? Yes or no.
Yup. 'Yes or no' is the correct answer.
if yes is involved in any part of your answer, it sorta rules out no, ya know....
That response is even more hilarious.
Let’s talk much more current events. Was it white supremacy when the 101st and 82nd Airborne were called up in 67? Or the 7th ID & 1st MarDiv in 1992?
Would you like proof?
Sure, keep digging.
Ok. I wonder if you’ll be able to admit the truth.
The weapons that National Guard troops now carry in Washington, D.C.
Armed members of the Ohio National Guard patrol the District Wharf in Washington on Monday.
The hilarious part isn’t that they are armed. Only an idiot would expect them to go into that situation unarmed. The hilarious part is calling it an occupation.
That’s just hyperbolic nonsense.
Are you supposed to be telling us something we already didn't know?
I didn’t call it an occupation. Someone else called it an armed occupation, which you obviously disagree with. All I said was that they were, in fact, armed, which for some reason you said you find even more hilarious. You could explain all that, but I don’t expect you will.
Am I supposed to be summarizing the conversation for you?
You don't have to summarize it. You're telling us stuff we already know. We know they are armed. We know they have a ROE to follow that is similar to that of Law Enforcement.
Unless YOU didn't know that and this is all a big surprise to you.
Well then, anytime 'no' is involved in any part it sorta rules out 'yes'.
'Yes or no' means maybe. Country folk understand that colloquialism. What do city folk understand?
Yes because you picked one word of a two word phrase and hung yourself with it. Yeah they are armed. As pointed out in 2.1.30 that should be obvious. So yeah, I still find that hilarious.
You keep saying that and I keep proving you wrong. Is this some kind of fucked up troll game you’re getting off on? If so you are welcome. Have a nice day.
Just goes to show, those big city liberals know everything about everything. Don't they keep telling us so...
I really don't care about the logo change or the "rebranding" or the changes they are making. Cracker Barrel has been just another chain restaurant for quite a while. The food is so-so and the service is on par with Denny's.
It would take a lot of work and money to make any real change here.
Really the only reason to go into a Cracker Barrell is for the little shop.
I have seen differing opinions about this but hardly what I would call outrage. Personally I don't care. What I do find amusing is many of the folks complaining about this "outrage " are the same folks that needed an Indian off of a butter container and the aunt off of a syrup bottle.
And a black man off a rice box.
They got rid of the Cracker and the Barrel.
Interesting …..
crooksandliars.com /2025/08/maga-influencer-decries-cracker-barrel
MAGA Influencer Decries Cracker Barrel Logo: 'Our Culture And Heritage Stripped From Us'
David Edwards 2-2 minutes 8/24/2025
MAGA influencer Robby Starbuck insisted that Americans were "having our culture and heritage stripped from us" because of a change to Cracker Barrel's logo.
After the restaurant chain announced a modest change to a logo that was more than four decades old, outraged conservatives said the move was "woke."
"If I was, you know, sort of getting in the heads of Cracker Barrel executives, I don't believe this was just about a logo change and a fresh new look," Starbuck recently told Fox News . "I think this was about rejecting what they see as sort of a redneck old image that they had, right? And it's a slap in the face of their customers."
"It really boils down to something much deeper than just Cracker Barrel's logo," he continued. "It's that the American people are sick of having our culture and heritage stripped from us, right?"
"All these things that are nostalgic, Americana, are constantly being stomped on, and we're being told that there's something wrong with it, that we should be ashamed of it in some way, that it needs to be replaced with something more inclusive or, you know, more driven by these DEI characteristics."
Starbuck said he had uncovered that the company "even engaged in pronoun training" at its company headquarters.
"This shows that they were encouraging safe spaces for LGBT employees and saying that they reject cisgenderism and, you know, sort of heteronormative culture. And again, these are things that are just deeply out of alignment with their customers," he complained. "Conservative consumers, where we spend our money, it's our choice. And I think we've got to send Cracker Barrel a message."
Geez, the imagined victimization is mind-boggling. I think I pulled a muscle rolling my eyes.
I think most Americans who are not right wing snowflakes are wondering what the big deal is in all this.
Woolworths dimestores went out of business in 1997. My heritage and culture was destroyed.
Brilliant
Our McDonalds, Pizza Hut, and Taco Bell look like the examples on the left.
Ours to. Behind the times again. Bummer eh?
Same in this part of NC.
The ones on the right look like something you'd see from socialist countries like North Korea. Just sterile, drab bullshit.
The old ones were much better
So many things were.............
Notice how they removed EVERY person of color from products but left the white people. Very telling.
I don't like the re-design of Cracker Barrel. I like that porch with the rocking chairs.
I hope they didn't do away with that huge fire place.
I like the old Taco Bell store better
The Taco Bell in that picture is not even the OG. They used to look like a Spanish mission with an actual bell up by the roof. Source: my first regular job.
Now that, is very believable.
Something wrong that?
Is that how you took my comment? Really?
As usual, you are free to clarify your remarks. And as usual, you won’t.
and as usual, you would be wrong.
It’s believable because your name is Tacos.
Get it?
Take a breath. Not everything said here has bad intentions.
The fact that it took that many exchanges to wring it out of you is a good example of why a person would assume that about your comment. It’s typical.
As noted above, take a breath.