Glidden Literally Asks People to Watch Paint Dry on Periscope
It's part of a promotion dubbed #WatchingPaintDry on Twitter. When folks tweet the hashtag, Glidden is responding in real-time with free gallons of paint. It also will pick one lucky paint enthusiast to win a $3,000 Visa gift card.Glidden is even trying to rope brands like Home Depot into the fun.We've already seen a number of brands like Mountain Dew, Spotify and GE test out Periscope, often using it to give fans a behind-the-scenes vantage point.Since launching a little over a month ago, the app has proved people will watch live videos of just about anything. Even, apparently, a wall of wet paint. http://www.adweek.com/news/technology/glidden-literally-asks-people-watch-paint-dry-periscope-164769
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