I found it: The IKEA "Herding Cats" video!
IKEA Let Loose a Herd of 100 Cats Into Store to "See What Happens"
An English IKEA decided to release 100 live cats overnight. Why? Why would you question such a thing?
The video is the most amazing and life-affirming event. Ever. Embrace it. Watch it a thousand times. Watch it ten thousand times.
[The link to the video in the article isn't working-- I will put it in a comment if I can find it]
As far as I can tell, the team at the wooded dorm-furnisher extraordinaire just let the cats run around the empty store completely for the hell of it, and the results are simply wonderful. (READ IT ALL)
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Published on Sep 11, 2010
One London based Ikea store had an idea. Take one hundred every day house cats and let them loose in a store. Tape the results, and see what happens. That is just what one Wembley store did, and the video they posted onto YouTube already has close to nine hundred thousand hits since the video went live on September 9th. Ikea has made a kitty sensation. Why though?
Apparently, it is all a part of a new television ad campaign they are launching on September 11th. Yes, that is today. The ad campaign will feature the night of one hundred cats taking over the furniture store in both a thirty second and a ninety second spot. The first of the new ads is set to air during UK X Factor on Saturday. The tag line for the advertisements is 'happy inside.'
The video currently going viral across the Internet is titled 'Herding Cats' available through Ikea. There is also a companion video that is a making of the video and campaign with the cats owners. Yes, these are every day normal house cats used in this piece of soon to be advertising. The creative director of the project, Feh Tarty, had this to say about the new campaign: "The idea behind the work is that cats know better than anything what makes them feel happy inside. They live their lives in pursuit of their own comfort. So we released a hundred cats into the Ikea Wembley store, for real, to see where they went and what furniture made them happy."
LOL, good video.
Wish I could see that video.
Did you see Wally in there?
Yes, he was riding around on a Roomba in the small home appliances dept...
Is Wally your furry little buddy?
That is darling!!! What a joy! Thanks for sharing it with us!
Here's another cat herding video-- quite different: Cowboys Herding Cats