Crank Cable News Channel Rating's Soar As They Claim Biden Is Not President - Elect

  

Category:  News & Politics

By:  john-russell  •  2 weeks ago  •  7 comments

Crank Cable News Channel Rating's Soar As They Claim Biden Is Not President -  Elect
What has caused them to reach a viewership more than 10 times larger than its previous level ?   They have taken the position that Joe Biden has not won the election. 


Newsmax has long been known as a crank fringe "news" outlet that often leads with conspiracy theories and fact free political analysis. But suddenly the source is seeing huge bumps in the ratings for it's cable and satellite tv station.

What has caused them to reach a viewership more than 10 times larger than its previous level ?   They have taken the position that Joe Biden has not won the election. 

Fox News Channel, Newsmax competition for the right wing news viewer, has called Joe Biden the new president-elect. Evidently this obvious fact has peed off hundreds of thousands of Fox News viewers.  And some (many) of them have hit the remote button and jumped to Newsmax.  Newsmax is owned by a friend of Donald Trump's , Christopher Ruddy, who is occasionally seen on real news channels making excuses for Trump's bizarre behavior. 

Anyway, I think we see what the intention of the Trump cultists is though. They will burn down whatever they can in the public market for discourse and reasonableness. 


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JohnRussell
1  author  JohnRussell    2 weeks ago
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Newsmax TV: Trump voters are flocking to a channel that claims Biden is not president-elect

By Brian Stelter, CNN Business     43 mins ago


President Trump's fans who don't think Fox News is right-wing enough have another option on cable and satellite: Newsmax TV.

And something dramatic has happened in the past week: A big audience has sought out Newsmax TV for the first time.

Those two facts are connected. Some Trump loyalists are raging against Fox and changing the channel to Newsmax instead. While Newsmax is still much smaller than Fox, this is the most robust right-wing TV challenge to Fox that I have ever seen.

Over the summer, when I started to keep an eye on Newsmax's Nielsen ratings, the channel was averaging about 25,000 viewers at any given time -- a tiny number by any TV news standard. As the election was approaching, the audience ticked up, but it was still just a fly on the Fox elephant's back. In the final week of October, Newsmax was averaging just 65,000 viewers at any given time.

Then came the election. Newsmax averaged 182,000 viewers during the election week that ended on Sunday. And it is growing even more this week. On Monday the channel averaged 347,000 viewers. On Tuesday, 437,000 viewers. Evening shows like "Spicer & Co" and "Greg Kelly Reports" are reaching 700,000 and 800,000 viewers. These shows struggled to hit 100,000 before the election! Something has changed.

I'm hearing two theories: First, that Fox's early projection about Biden winning Arizona   enraged   Trump loyalists, causing some to flip over to Newsmax, at least temporarily. Second, that Fox's portrayal of Biden as president-elect is causing even more angst, and sending even more viewers in Newsmax's direction.

>> Also of note: Trump is sharing videos from Newsmax's coverage, and the Trump campaign is providing guests to the channel...

Newsmax's PR campaign

Over the weekend Newsmax pointedly said it had not called the race -- which was a meaningless claim since the channel doesn't have a decision desk. But the channel's hosts keep repeating this claim anyway. The startup channel is tapping into a real vein of rage on the right. If Fox is merely dabbling in election denialism, Newsmax is doubling down on it. Trump campaign adviser Jason Miller was explicit on Kelly's show Wednesday night: "We gotta stop Joe Biden from becoming the next president."

When I interviewed Newsmax CEO Chris Ruddy on CNN last Sunday, I   called out   his channel's indulgence of voter fraud nonsense. I also   asked   if his business strategy is to tack further to the right than Fox. That's certainly what it looks like. Newsmax has been publishing stories about its ratings gains and   saying   that "Fox News viewers appear to be deserting the network in droves."

My two cents: Fox News still has a near-monopoly position. Its ratings are not noticeably suffering as a result of Newsmax's ratings spike. While Newsmax averaged 437,000 viewers on Tuesday, Fox averaged 1.86 million. But there has clearly been a disruption in the pro-Trump TV universe. Newsmax has capitalized. Will the ratings bump last?

Supply and demand

Taking a big picture view, Newsmax's sudden gains are about demand meeting supply. There is a demand for content that swears Biden is not president-elect; that Trump is not a loser; that Trump might even win a second term. Al Schmidt, the Republican city commissioner of Philadelphia, touched on the demand side when he   told   CNN's John Berman: "One thing I can't comprehend is how hungry people are to consume lies and to consume information that is not true."

Think of Newsmax as the supply side. Kelly   told his viewers   that Trump's America has an "uphill fight on our hands" but he projected optimism as he touted the president and bashed the media. Jay Rosen   tweeted   on Wednesday: "What we talk about when we talk about disinformation is normally the supply, and how to limit it. Not the demand, and what to make of it."

This is a   demand   issue right now. In the same way that some Trump loyalists are discovering Newsmax, some are also downloading Parler, the "Twitter-like app that describes itself as the world's 'premier free speech social network,'" the NYT's Mike Isaac and Kellen Browning   wrote Wednesday . We are witnessing a further "fracturing of the information ecosystem," caused by conservatives who can't or don't believe that more Americans voted for Biden than Trump...

Sinister right-wing storylines

To understand the demand side, and the desire for resentment-news, I listened to all three hours of "The Rush Limbaugh Show" on Wednesday, even though guest host Todd Herman was in for Limbaugh, who is receiving cancer treatments. I wanted to   hear   what listeners of the country's most popular conservative radio show were hearing. My primary takeaway: There is no backing away from this voter fraud cliff. Some of the pro-Trump media's most trusted commentators have already jumped and others are right on the edge.

Herman, a morning host in Seattle, knew to compliment his listeners just like Limbaugh does. "You're an expert at pattern recognition," he said repeatedly, urging them to "look at the patterns." His overarching message was that the anecdotes and insinuations swirling throughout right-wing social media are a pattern: "There was fraud." Listeners called in with concerns and conspiracy theories. Every segment reinforced their fears. One minute Herman said dead people were allowed to vote; the next minute he said media outlets (including CNN) were "colluding" with Biden; the next minute he said GOP leaders weren't fighting back hard enough. And he said he fears unrest or worse: "If this doesn't go through the full legal process, I'm afraid this country will come apart." If you're only watching mainstream news, you're missing these sinister right-wing storylines...

The first few stages of grief

As I   told   Don Lemon on CNN, the five stages of grief are on full display in the pro-Trump universe. The first two stages, denial and anger, are the most perceptible. There are some signs of bargaining and depression too. So far, there aren't many signs of the final stage, acceptance...

Trump still has some ratings power

Here is a new sign that he still has sway among his Fox base. Lately Tucker Carlson at 8pm has been beating Sean Hannity at 9pm, but on Tuesday Trump tweeted that "ballot Corruption will be exposed tonight at 9:00pmE on @SeanHannity." Look at the resulting ratings spike: Carlson had 903,000 viewers in the 25-54 demo, Hannity jumped up to 1.35 million, and Laura Ingraham had 904,000. Trump's tweet seemed to make a big difference...

 
 
 
Sister Mary Agnes Ample Bottom
2  Sister Mary Agnes Ample Bottom    2 weeks ago

CNN repeatedly told viewers that they would not be calling any race in any state during this election.  It was a wise move on their part.  What's silly, is that there have been plenty of folks, especially here, who have complained about CNN prematurely 'calling' the election.  Had Trump hopefuls bothered to watch CNN for for even a few minutes during the Trump-induced falderal, they would have heard the anchors explain why CNN would not be making any projections.

 
 
 
Trout Giggles
2.1  Trout Giggles  replied to  Sister Mary Agnes Ample Bottom @2    2 weeks ago

The irony is that Fox News called Arizona for Biden before all the votes were in

 
 
 
FLYNAVY1
2.1.1  FLYNAVY1  replied to  Trout Giggles @2.1    2 weeks ago

And of course Ivanka was all over Alaska being called by the news outlets..... rather than waiting for certification as is being asked for elsewhere.

 
 
 
Trout Giggles
2.1.2  Trout Giggles  replied to  FLYNAVY1 @2.1.1    2 weeks ago

I heard that one. I just love the double standard coming from right wingers

 
 
 
Kavika
3  Kavika     2 weeks ago

The sponsors for Newsmax will be, Trump Whine, Trump Aircrash, Trump Spam, Trump Casinos where the house never wins.

 
 
 
Trout Giggles
3.1  Trout Giggles  replied to  Kavika @3    2 weeks ago

LOL! I wanna play at teh trmp casino

 
 
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