Bakery That Produces Granola Is Warned By the FDA for listing "Love" as an ingredient
Rolled oats, brown sugar and maybe nuts. No feelings.
The U.S. Food and Drug Administration on Tuesday released a warning letter to Nashoba Brook Bakery, reprimanding the West Concord, Massachusetts-based baker and wholesaler about the ingredients it lists in its granola.
One, in particular.
“Your Nashoba Granola label lists ingredient ‘Love,’” the agency wrote in the Sept. 22 letter . “‘Love’ is not a common or usual name of an ingredient, and is considered to be intervening material because it is not part of the common or usual name of the ingredient.”
Nashoba Chief Executive Officer John Gates said the FDA’s take on love as an ingredient “just felt so George Orwell.”
“I really like that we list ‘love’ in the granola,” Gates said in a telephone interview Tuesday. “People ask us what makes it so good. It’s kind of nice that this artisan bakery can say there’s love in it and it puts a smile on people’s face. Situations like that where the government is telling you you can’t list ‘love’ as an ingredient, because it might be deceptive, just feels so silly.”
Nashoba sells its products in about 120 stores, mostly in Massachusetts and New Hampshire, according to its website. The company, which has been in business 20 years, has about 75 full and part-time employees and does about $4.5 million to $5 million in sales a year, Gates said.
The bakery was also warned about products that were “prepared, packed, or held under insanitary conditions whereby they may have become contaminated with filth, or whereby they may have been rendered injurious to heath.”
‘Nanny State’
Some of FDA’s observations, particularly on some of the sanitation issues, were helpful, Gates said. Others he described as “nanny state,” such as the “love” disagreement and an FDA critique over Nashoba calling one of its breads whole wheat.
Gates said they’ll comply with the FDA and plan to send a response to the agency in the next week -- but he’s disappointed.
“Reducing regulations at the federal level is a topic that everybody talks about,” he said. “Some of these requirements, those kind of things don’t sit right with me.”
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Why not just list the ingredients accurately and put the "love" in your advertising?
Nashoba Chief Executive Officer John Gates said the FDA’s take on love as an ingredient “just felt so George Orwell.”
Only grandmothers cook or bake with love. That is common knowledge. Unless they can prove that everyone on the production line is, in fact, a grandmother to someone it is false advertising.
Actually 'love" is usually Bacon fat or extra sugar
Love is the special ingredient? I'm guessing it takes about 5 minutes to prepare it.
Thanks for the warning. I'm allergic to love.