Nike’s Colin Kaepernick ad sparked a boycott — and earned $6 billion for Nike
Nike’s stock has soared over the past year, seeing a 5 percent increase since Labor Day — the day it revealed that Kaepernick, was the star of company’s 30th-anniversary “Just Do It” campaign.
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Nike’s Colin Kaepernick ad sparked a boycott — and earned $6 billion for Nike
The boycott against Nike for making Colin Kaepernick the face of its latest ad campaign doesn’t seem to be having the desired effect. According to CBS, Nike’s stock has soared over the past year, seeing a 5 percent increase since Labor Day — the day it revealed that Kaepernick, the former quarterback for the San Francisco 49ers, was the star of company’s 30th-anniversary “Just Do It” campaign.
Though the country is divided over Kaepernick’s protests— Kaepernick is still a merchandise-selling machine. Sales of jerseys bearing his name have been among the league’s most popular even though he hasn’t played in two years, and Reuters reported last week that Nike’s Kaepernick women’s jersey had sold out.
With its post-Labor Day payout, Nike’s choice to build its brand around Kaepernick, what he stands for, and all the politics that come with it looks less and less like a risk and more like a surefire win.
Well Krishna I guess it's no surprise that this news goes unmarked by so many when the dip in Nike's stoke a few weeks back caused such a gleeful swarm from our conservative brothers.
When I saw this story a, few days back, I posted my thoughts over on 96ws6 seed.
Nike Loses $3.75 Billion in Market Cap After Colin Kaepernick Named Face of ‘Just Do It’ Ads
Via: 96ws6 • 3 weeks ago • 187 comments
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Now that REAL Americans have spoken, (with their pocket books), expressing their approval of Kaepernick and his cause I wonder why your updated story is not getting as much play as the original one did.