Rules for Radicals - Wikipedia
S E E D E D C O N T E N T
Rules for Radicals: A Pragmatic Primer for Realistic Radicals is a 1971 book by community activist and writer Saul D. Alinsky about how to successfully run a movement for change. It was the last book written by Alinsky, and it was published shortly before his death in 1972.
The Rules[edit]
- "Power is not only what you have but what the enemy thinks you have."
- "Never go outside the expertise of your people."
- "Whenever possible go outside the expertise of the enemy."
- "Make the enemy live up to its own book of rules."
- "Ridicule is man's most potent weapon. There is no defense. It is almost impossible to counterattack ridicule. Also it infuriates the opposition, who then react to your advantage."
- "A good tactic is one your people enjoy."
- "A tactic that drags on too long becomes a drag."
- "Keep the pressure on."
- "The threat is usually more terrifying than the thing itself."
- "The major premise for tactics is the development of operations that will maintain a constant pressure upon the opposition."
- "If you push a negative hard and deep enough it will break through into its counterside; this is based on the principle that every positive has its negative."
- "The price of a successful attack is a constructive alternative."
- "Pick the target, freeze it, personalize it, and polarize it."
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"It appears to me that some are still employing these tired old 'rules'."
And it does not seem to be working very well.