Oscar Mayer Introduces Meat-Free Hot Dogs
S E E D E D C O N T E N T
Oscar Mayer wants to ensure everyone has a spectacular grilling season to come. Including vegetarians.
On Wednesday, the famed hot dog brand announced its newest partnership with TheNotCompany to bring the world its version of NotHotDogs and NotSausages, which it promises are just as tasty as its meat-filled originals.
"At The Kraft Heinz Not Company, our goal is to create mouthwatering, plant-based foods that are delicious and accessible for everyone - from the devoted vegan to the plant-based curious," Lucho Lopez-May, the CEO of The Kraft Heinz Not Company, shared in a statement provided to Food & Wine. "We know people are hungry for plant-based meat options from brands they know and trust. In launching the joint venture's first product in the plant-based meat category, we saw an opportunity to satisfy these consumer cravings, leveraging NotCo's revolutionary AI technology and the power, equity, and legacy of the Oscar Mayer brand."
Oscar Mayer
According to the company, every bite of the dogs and sausage offers a "smoky, savory taste" and looks just like the real thing in both color and texture — and even comes with grill marks to ensure authenticity. And while, yes, the new product is serving a consumer need, it's not a bad investment for the company either. As the company statement pointed to, a January report by Research and Markets showed that the plant-based market in the U.S. is projected to grow from $8.3 billion in 2023 to $19 billion by 2030, making it a rather sound investment.
The Food & Wine Guide to Plant-Based Meat
This also isn't the only piece of The Kraft Heinz Not Company's plant-based portfolio. It currently includes the NotMac&Cheese, NotCheese Slices, and NotMayo. According to the company, it plans to introduce more products by the end of the year. As for how you can get your hands on the NotHotDogs and NotSausages, they will first be introduced at Expo West in Anaheim, CA, from March 12 to 16 and will then roll out to retailers across the country later in 2024. roll out in major retailers nationwide later this year. We'll just have to wait and see if the company somehow converts the Wienermobile to a vegetarian-friendly option.
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They should not be allowed to call it a hot dog
Agreed. They should call it The Tube of Cauliflower
meh, they call trumpsters americans...
huh, I thought maga had that market cornered...
Only the women, they carry the same biological hardware as liberal men.
maga chicks have dicks? ... yeah, that makes sense somehow...
I imagine the majority of the 'men' are impotent anyway
Oscar Mayer makes the worst of everything and that includes their hot dogs. So go for it, Mr. Mayer. I ain't eatin' 'em
Meatless hot dogs and non sausages are barbaric and non American!
Exactly!
But....were hot dogs invented in America?
Sure were. Says so right in the Carnivore's Anonymous Handbook!
Thanks. For some reason I thought they were invented in Germany.
Actually, the American iteration of the hot dog was introduced by a German immigrant named Feuchtwanger in the late 1800's who sold them on Coney Island.
The original Frankfurter sausage was a German invention dating back centuries. But not invented by a Dr Frank N Furter?.😏
Thanks for the history lesson.
My pleasure.
Hilarious doublespeak
Thank goodness, now weiner dogs are safe once again.
Lol!
So does the Wienermobile now run on soy-based biofuel?
My family is now growing many more acres of soybeans than field corn while acres of sweet corn and popcorn remain about the same.
We used to be involved in a corn-based biofuel plant, but sold out when we couldn't convince them to switch over to being a liquor distillery.
Without federal subsidies, corn based biofuel is a lose/lose operation from cradle to grave.
Soon the Baloney will be Phony.