Bloomberg Spends $100 Million To Help Biden in Florida
Category: News & PoliticsVia: jbb • one week ago • 16 comments
By: Abigail Covington (Esquire)
The money will be used to shore up support for Biden among Hispanic voters.
By Abigail Covington Sep 13, 2020 Drew AngererGetty Images
Former New York Mayor Mike Bloomberg is making good on his promise to help get Biden elected with a timely commitment to spend $100 million in the hotly contested state of Florida.
Speaking to the Washington Post, Bloomberg adviser Kevin Sheekey said, "Voting starts on Sept. 24 in Florida so the need to inject real capital in that state quickly is an urgent need. Mike believes that by investing in Florida it will allow campaign resources and other Democratic resources to be used in other states, in particular the state of Pennsylvania."
The massive cash infusion comes as polls indicate a tightening race in the key swing state, with the latest Marist/NBC News poll showing the candidates in a dead tie. According to a press release issued by Bloomberg's political action committee, Independence USA, the spending will focus mostly on English and Spanish television and digital advertising.
As many outlets have reported, Biden's support among Hispanic voters is much lower than the support Obama and Clinton received in the two previous presidential elections. A recent poll published by the Miami Herald found Biden trailing Trump by 1% (46% to 47%) with Hispanic voters in Miami Dade county. For several months now Trump has actively courted Cuban American voters in Miami by trying to paint Biden as a socialist with Castro-like tendencies.
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Sleepy Joe Biden has spent 47 years in politics being terrible to Hispanics. Now he is relying on Castro lover Bernie Sanders to help him out. That won't work! Remember, Miami Cubans gave me the highly honored Bay of Pigs Award for all I have done for our great Cuban Population!
— Donald J. Trump (@realDonaldTrump) September 13, 2020
Beating back that dishonest messaging will likely be a top priority for the Biden campaign as they seek ways to spend Bloomberg's money and gear up for what will inevitably be a costly race to the finish line. According to an anonymous Democrat strategist quoted in the Washington Post, it will take "$15 million to $20 million to significantly move Biden's numbers among Latinos, and $60 million to $70 million to get on television across the state over the next 51 days and have a real impact."
Abigail CovingtonAbigail Covington is a journalist and cultural critic based in Brooklyn, New York but originally from North Carolina, whose work has appeared in Slate, The Nation, Oxford American, and Pitchfork This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io Advertisement - Continue Reading Below More FromNews Toots Hibbert Dead at 77 Could the GOP Compete in Non-Ratf*cked Elections? Advertisement - Continue Reading Below Minority Report, But Make It Florida I Remember the Bagpipes on Wednesdays in September Trump Continues to Profane 9/11's Legacy This May Be the Farthest Trump Has Ever Gone Republican Relief Bill Wasn't Just 'Skinny' You'd Think Just One of Them Might Be Honest This Is Another Threat That the President* Denies We Live On Another Planet Now