Netflix is testing a crackdown on password sharing
Category: News & PoliticsVia: perrie-halpern • one month ago • 6 comments
By: NBC News
About 33 percent of all Netflix users share their password with at least one other person, according to research firm Magid. Netflix's basic plan costs $8.99 per month. The company's standard plan is $13.99 per month, which allows users to watch Netflix on two screens at the same time. Historically, Netflix hasn't done much to stop password-sharing, as strong growth in subscriber numbers and its stock price offset any concerns about lost revenue.
Netflix announced earlier this year it topped 200 million global subscribers, but shares have underperformed the S&P 500 this year as investors have moved away from growth stocks. Netflix must also fend off a slew of new streamers -- including Disney+, AT&T's HBO Max, NBCUniversal's Peacock and ViacomCBS's Paramount+ -- to ensure users aren't moving to competitive services. NBCUniversal is the parent company of NBC News.
Alex Sherman, CNBC
Alex Sherman covers technology, media and telecommunications for CNBC.
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