Nike Online Sales Surge After Kaepernick Ad
S E E D E D C O N T E N T
Nike's decision to put Colin Kaepernick at the center of its latest "Just Do It" ad campaign did not come without scrutiny, and prompting in protest.
But from a sales perspective, the company came out of the week a winner, according to one study. Research conducted by revealed that Nike's online sales surged 31% from Sunday through Tuesday. Nike ran its first ad featuring Kaepernick on Monday.
“There was speculation that the Nike/Kaepernick campaign would lead to a drop in sales, but our data over the last week does not support that theory,” Edison Trends co-founder Hetal Pandya said in a statement issued by the digital commerce company.
Edison Trends' analysis was based on "anonymised and aggregated e-receipts from more than 3 million consumers."
Nike had not responded to a USA TODAY Sports message on Saturday afternoon.
Nike's stock initially dropped after the ad but has since steadied, according to MarketWatch. It was up 1% on Friday. Apex Marketing Group estimated that the Kaepernick ad .
Nike ran a separate ad, a commercial that featured other prominent athletes and was narrated by Kaepernick, during Thursday night's first NFL game of the 2018 season between the Eagles and Falcons.
Kaepernick, a free agent, was the first player to kneel during the national anthem before an NFL game as a peaceful protest against social injustice and police brutality. He hasn't been with an NFL team since 2016.
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I guess the Nike sky is not falling after all.
They did not get to be a giant corporation without knowing their market.
I can proudly say at age 70 that I have never purchased a Nike product
I've got a few friends that are up in arms about this whole "take a knee" nonsense. But even the ones who do wear Nike shoes buy one pair every couple of years. It's not like Nike is going to notice if they boycott.
Most of my friends refuse to wear Nike. My sons and my grandchildren don’t wear Nike
So again....Nike isn't going to notice if they boycott over CK.
maybe they should. it would be more comfortable than dragging those big crosses around wearing sandals.
New Balance, American made
About 25% are actually made in the USA for our consumption...the rest are made in China but even the Chinese
want the ones labeled "Made in USA" because they believe they are better made.
That’s how I buy
You're a Converse man, eh? LOL
Whew... I was worried the flak was going to put all that slave labor out of business. Now CK can fight oppression making millions as the face of a company who uses slave labor. Irony
do you research every company for every product you purchase/consume to ensure there is no slave labor involved in the making of that product for everything in your life so you can avoid purchasing any product that has slave labor involved in it's creation ?
I think they might be thinking of the trumps having their garbage made in slave labor camps in China.
it seems a bit odd to me that now the conservative minded are suddenly concerned about slave labor with Nike
It seems a bit odd to me that the left stops caring about slave labor (if they actually care at all) when it happens to involve Nike.
wait a minute... do you think the "left" suddenly stopped caring about slave labor just because Colin Kaepernick is the new face for their ads ? how do you equate both of these events as connected ? i have noticed that since the conservative minded are upset with Colin Kaepernick for pointing out an issue to make America "great" again (something i'm told "patriots" support) - they are suddenly focusing on the topic of "slave labor" when there was nary a word of it before this event. do you find that odd too ?
Disrespecting the anthem to see either innocent cops thrown in jail or more black teenagers killing each other in the inner city doesn't make anything great again.
I do not personally unless it's known to me. I don't follow it closely but even I know how bad Nike is as it has been criticized heavily for years. I don't wear Nike myself. Their shoes hurt imo.
Point being.... it's both funny and sad you (CK) supposedly are fighting oppression that you are so passionate about.... until one of the worst oppressive companies offer you a paycheck. Everyone's morals has a price I guess.
Altgough id be interested in hearing how you reconcile fighting oppression by working with one of the worst companies utilizing slave labor ?
Marriage?
Religion?
Royalty?
Those examples are for specific instances only. The proper way to behave during the national to anthem is to stand and either put one hand over the heart or salute. Taking a knee inappropriately during the anthem is to show disrespect. Kaepernick originally just sat on the bench and didn't even do that. Even children in school are taught the right way to act when saying the pledge or during the anthem.
Wrong! That is the expected, or even traditional way, nothing more. Taking a knee, then rising after, is more physically demanding especially on football player's bodies that are constantly being pummeled.
Going to 1 knee actually raises the flag even higher in respect to yourself, this is why you do it to kings and gods, submitting to a lower position to the person/thing you are addressing. Taking a knee puts you in a humbler position, which is why it is traditional for proposals and prayers.
A penitent man kneels before god.
You can pray or take a knee or whatever on your own time when you don't have an audience watching you. These "men" on the field are supposed to be professionals who are paid by the fans watching them. If they choose to sit, take a knee, line dance or strip off their clothes then the people buying the tickets or paying for the cable package have the right to spend their time and money elsewhere.
Yes, actually I do .. weird I know, but I seek out Made in Montana / Made in the USA products .. often such products are difficult to find - so then I begin the research of the products origins...
I do not buy Apple products, boycott Wal mart .. etc .. I have my own social conscience - of which Nike is not a part of … I am unable to wear shoes at this time (long story) but I continue to buy my son Schnees Boots (he is not a tennis shoe or sandal kind of guy) rather expensive, but excellent quality and Made in Montana..
check 'em out
You do realize that, your above rant, has absolutely nothing to do with what everyone is talking about.....right?
When I first got out of my casts .. New Balance was the only sneaker that did not have pressure points on the inside - and yes, I too found the ones made in the USA...
Cool glad you checked the site out - I am very picky about foot wear after what I have gone through … these boots provide the support, comfort, as well as protection the foot needs .. .
Yet I've seen many quarterbacks take a knee right during a game to stop the clock. If you simply can't stand to see these players protest, just imagine they are practicing for having to take a knee during the game, kind of like stretching on the sidelines or a kicker taking practice kicks.
I have also seen many taking a knee after scoring a touchdown.
As long as they aren't doing it during the anthem then they can be on their knees all they want.
Your rant has nothing to do with anything. This thread is about Nike using an unpatriotic buffoon in their ads and you're talking about praying and bowing to kings. No one has any idea what YOU are talking about.
explain how it's disrespecting the anthem please - and what laws state that everyone has to stand ? He is just pointing out something that needs to be fixed , an issue that we've known about for quite awhile, which isn't just " innocent cops thrown in jail " ... unless you think this guy is innocent -- ... ooops... maybe Colin Kaepernick has a point ... thankfully, this cop was prosecuted , but that's not always the case as we all know ( or there wouldn't be a controversy ) ... i guess this cop was innocent and we should let him get back to gunning down unarmed teens to make America " great " again, huh ? ( btw, the last question was sarcastic )
good for you - i think that's wonderful that you actually do it instead of just say it. Those products aren't easy to find and even if they are labeled as such - doesn't mean that they are always 100% made in the USA (i don't know about Made in Montana).
what kind of computer do you have ? do you have a Lenovo ? It's extremely difficult (actually i think it's impossible, but haven't researched it lately so i could be wrong) to find a computer strictly made in the USA.
they look great and i'm sure they are very useful for Montana - but i don't have an average of $200 (and looks like mostly more than that) to spend on a pair of boots or shoes
I don't buy Nikes - personal preference, not a fan of their shoes.
I guess everyone does - it seems almost everyone has a price at some point, depending on the situation.
Good question - hopefully you get an answer to that one day. This is a capitalistic society - and that's one of the negatives, cheap labor and exploiting humans for cheap labor because they are all about making that almighty dollar no matter what (no, i'm not advocating to change capitalism or anything of that nature, i'm just pointing it out, this is one of the negatives that happen when the only concern is making money - which is how most businesses operate... only to make money)
As long as the left holds up guys like Mike Brown and Trayvon Martin as the poster children of innocence then any accusations liberals make against cops will always be suspect.
that's hilarious ! you didn't read the article did you ? (it really wouldn't surprise me)
would you like to try your comment again after you read the article and are more informed so you don't look so foolish ?
NO they are not, but with research, one can find quite a bit assembled in Mexico with American made components - my son calls it Made in the Americas...
I have an HP that is assembled in China with American made components .. scary and rather sad that America makes the parts and ships them from the US to China to have them assembled .. Lenovo has headquarters in China and North Carolina.. which makes it assembled in the US (I did not have good luck with Lenovo.. short life span) .. there is a catch 22 every time one turns around it seems
I get a discount ..
Footwear prices are expensive, I have to buy orthotic slippers that I can put my own insoles in - I found them American made at a 100 bucks.. I cannot wear a cheap shoe, and neither can my youngest son .. he gets excellent wear out of his Schnees by simply changing the insole - I hope you never experience foot issues .. one doc told me that some of my problems are from buying cheap boots when working on concrete and steel all day...
My cell phone is made in South Korea .. I sincerely do my home work, and try to stick to my convictions as best as I can...
I would never put those two together in a sentence. Martin truly was an innocent victim, but Brown got what was coming to him. There's no comparison between the two cases to me.
and there's the rub... it's rarely ever 100% made in America... and in some industries - never will be.
there absolutely is - most people don't realize it. Even with "made in America" there is still the chance you are supporting what you are trying to oppose by buying only "made in America".
i have thankfully never experienced foot problems (doesn't mean i'm problem free lol). I'm sorry to hear that you have them - they are never fun.
at least you try - i give you credit for that
Well congratulations. You found one of a handful of cops who are actually guilty. But since I take it you put full faith in that jury's decision then you also accept the decisions of the judge and juries in the Mike Brown, Freddy Gray, Trayvon Martin and other cases too, right? You wouldn't want to look foolish by being hypocritical or anything.
Martin would've been innocent except he decided to respond with a "ground and pound" and gave Zimmerman every legal right to defend himself.
wait.. do you mean he wasn't an " innocent cop thrown in jail " ? how odd...
yes, why ? what are you trying to say about me ? you actually i think i participate in that little imaginary war you concocted in your mind of " left " vs " right " ? seriously ?? that's hilarious !
whether or not i disagree with a decision is irrelevant - the decision was made and it stands , that's it. Unless they want to drudge it all up again ( which i wouldn't want to do ) then it stands as it is.
They probably are just kneeling to piss off racists anyway.
Nonsense. Both the federal and state investigations say otherwise.
Brown was a thug who tried to kill a cop and was appropriately killed in self defense.
Fortunately the truth has proven you wrong
Slave labor stuff? You mean like Trump's ties and Ivanka stuff?
Sure. Putting the whataboutism aside... perhaps you can address the point though? How does CK say he is against oppression while being the face of one of the companies known to be one of the worst slave labor users?
Well! There it is. There you have it.
Please ignore the fact that the only reason jobs moved out of the US is to enrich the already rich. SSE is working perfectly.
CK has nothing to do with any of this. "The knee before the flag is simply to ask for fairness, justice and truth."
Is he getting richer being the face of Nike? Yes. Is he asking for fairness, justice, and truth while being the face of a company known for slave labor? Is slave labor justice and fairness? There's the truth
yawn. rent a trump hotel room for a couple of nights. you'll sleep better.
maybe kap can fight racism while being a spokesman for stormfront
I heard on the news yesterday that online sales were 17% last year at this time, this year they are 37%, so that's a pretty significant increase in sales.
Purchases of the stock kicked up from 12% to 45%.
Supposedly, millennials.
Ticked up 1% on Friday, gained at least that much today,
but the morning is young
and it is the stock market after all.
Today's low was 81.22, the high, $82.44
Currently $83.49
Have a great weekend
So not only hasn't their stock suffered at all but they made a ton of money from the response to the ad. Looks like opposing police brutality is where the smart money is.
So all these SJWs who supposedly can't afford an ID to vote are spending all their money sticking it to the man by.... giving their money to the man for shoes????
Would they burn these too if they had a pair?
You couldn't pay me to own a pair like that.
That was not the question. The question is if a person bought this pair of nikes with the flag on them and they are upset about the ad, would they burn them too. If so, can you say hypocrite.
I'd say the only hypocrisy would be to reward somebody's actions about social inequality by buying from a system that profits from inequality- in this case Nike using child labor in hazardous factories overseas to sell overpriced shoes.
I hate to break it to you but 99.99% of all clothes, shoes, etc. are being made by slave labor.
Isn't it great how Trump has created so much prosperity for this nice man of color?
If this + If that, add in this plus some more that would you get _____? whataboutism? A little bit?
Just wearing those shoes is a violation of the US Flag Code.
Amazing, the PR dept of a multibillion $ corporation is smarter than the stupid people here.